Blog

In this episode of the SaaS Operators Podcast, we sat down with Stephen Hakami, the founder of Wiza, to talk about his journey bootstrapping Wiza to $10M+ ARR and what happens when you hit an inflection point. Stephen shares why he's now considering raising capital after years of profitable growth, and has shifted from a profit-first mindset to a platform play that focuses on enterprise value. We dig into the tradeoffs between bootstrapping vs. venture scaling, the importance of retention metrics, and why gross logo retention tells a deeper story. Stephen also opens up about a near-death moment for the company when his sole developer passed away suddenly, leaving the entire product in limbo. The episode ends with a broader look at enterprise value, multi-product strategy, and the real meaning of resilience in SaaS.

This blogshows how to set up a Facebook ad set step by step, choosing conversion goals, attribution windows, audience targeting, placements, and budgets to maximize efficiency and avoid wasted spend.

If you're a marketer or agency, Foreplay turns your scattered ad inspiration into a structured creative system. It lets you save, organize, and analyze the top-performing ads from the fastest-growing brands so you can build your next winning ad based on what actually works.

Learn where to find your Facebook attribution settings in Meta ads manager. Beyond this understand fb attribution and how to unlock growth for your ads.