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This guide shows you how to treat briefs like a real product: one per brand per week, same structure every time, with brand context, ad inspiration, clear specs, and AI generated storyboards all in one place. It is a practical workflow for turning scattered ideas into work creators can actually shoot.

In this episode of the SAAS Operators Podcast, we sat down with Matt Espinoza and Ryan Kaufman, the founders of Clover Labs to unpack how they're building a holding company designed to launch and scale multiple SaaS offers in parallel. Clover Labs is a 6 month old, 42 man team that increased MRR by 200K with one Slack message. We talk how they deliver LLM SEO in a fast changing environment, how organic is hard to measure, and the three buckets they anchor on when clients ask “what am I buying?” Matt and Ryan explain why they're starting as a done for you service powered by internal tooling, how Echo fits into the portfolio, and why Reddit is one of the most interesting high intent channels again. They also talk about how Clover Labs is mostly bootstrapped, and why they prioritized exit optionality while building a portfolio instead of one brand with many products. We talk about risk reversals by showing value first, and the challenge of keeping vision and direction clear once you're managing 40 people.

In this episode of the SAAS Operators Podcast, we sat down with Michael Alt to talk about the economics of building and running software. We talk about usage based pricing for ecommerce SAAS, why it feels great in November and awful in February, and how order volume, support load, and infra change your cost to serve each customer. Michael explains what happens when your COGS is mostly cloud and AI, why balance sheet funded startups can ignore gross margin for years, and why bootstrapped teams do not have that luxury. We talk about the quiet tax of bad decisions, how indexes, data models, and reporting layers can swing profitability, and why most brands are still planning nine figure supply chains in Google Sheets. The conversation shifts into copycats, why you should study the people copying you, and how to use bigger players as a very expensive R&D lab. Michael describes how new platforms could feasibly beat Shopify and WordPress, the case for focused vertical products, and how to build in a world where a customer comment in Slack can turn into a ticket, a code change, and a pull request without a meeting.

Learn how to keep your Swipe File useful instead of bloated. This guide shows how to quickly download single ads or whole boards as a zip, delete what you are done with, and grab clean assets for decks, edits, and client reviews without digging through screenshots.

In this episode of the SaaS Operators Podcast, we talk to Mike Manheimer, CMO at Postscript, about what happens when AI, services, and SaaS all converge around a single outcome. Mike shares how Postscript measures its success on customer economics, not feature usage, why only a small slice of their base needs a full “done for you” service, and how they think about threading the needle between automation and human operators. We cover why support is ground zero for AI driven cost cutting, why lifecycle and SMS are still guarded by brand taste, and how the next wave of SaaS winners will be the ones that can prove they drive better outcomes than the internal team, without flattening every brand into the same generic voice.

This walkthrough covers how to use Swipe File in Foreplay to save ads from anywhere, sort them into clean boards, grab links for your team, and dig into targeting and performance so you go from “this ad looks cool” to “this is exactly how they talk to this customer.”

In this guide, I walk through how Lens looks at your top performing ads, then builds a constantly updated Inspiration feed around them. Your team gets fresh, on-brand creative ideas pulled for them automatically, so you can move from insight to action without wasting a day in ad libraries or doomscrolling.

This guide shows how to use the dashboard, reports, creative tests, and inspiration feed to see what is working now, what to scale, what to kill, and what to test next, all in one place.

In this episode of the SaaS Operators Podcast, we talk to Taylor Holiday, the Founder & CEO of Common Thread Collective, about the line between ecom SaaS and marketing agency services. Taylor explains how CTC evolved from an agency into a software enabled service business, why he doesn't call it a software company, and how a single growth map spreadsheet became their operating system. We talk about the differences in gross margin, NRR, and risk of ruin. Why agencies can actually have better unit economics than many SaaS companies, and why PE quietly loves marketing services. The episode closes on packaging and positioning, when to sell what you do as software versus service, and the very real arbitrage for operators building “Seans”, Software Enabled Agencies.

This guide shows you a simple system for finding hooks that already work in the wild. You will see how to use Foreplay’s Spyder to track winning openers, save them into boards, and build new ads on top of what the market has already proved.

This is a break down how to use Spyder to quietly watch the live ad market. See what top brands actually scale, how many creatives they run, which pages they send traffic to, and which hooks keep showing up so you can build smarter campaigns for your clients.

Your ads are only as good as the page you send people to. This post shows you how to use Foreplay’s Landing Pages tab to audit traffic, study what high-performing brands do, and build smarter landing page strategies for your clients.

In this episode of the SaaS Operators Podcast, we talk about how Fermat is building AI search analytics and optimization as an acquisition channel for FERMAT. Rishabh explains how a free AI search product is compatible with a premium saas product that starts at $500 a month, why monitoring should be priced at zero, and how the real value is in workflows that generate shoppable, LLM friendly content. We get into how AI search outcompetes gray and black hat SEO tactics, how models like ChatGPT, Gemini, Claude and Grok actually rank products, and what it means to win with truthful “white hat” content. The episode ends by looking at the end of chat first AI, FERMAT’s agentic AI search product that feels more like a hot or not UI than a prompt box, and what operators should be building now if they want their SaaS products to be competitive in the future.

Learn how to easily create an existing post ad on Facebook to boost your best-performing content and reach more customers. This step-by-step guide walks you through the process with simple tips and helpful insights.

A simple guide on choosing the right products for your ads by focusing on demand, supply, and margin to maximize profitability and long-term customer value.

Learn how to clean up your Meta Ads Manager view and track the metrics that actually matter. This quick guide walks you through customizing columns, building efficiency metrics, and analyzing the full creative funnel.

This blog post reveals how to sell world-class creative strategy services by abandoning outdated pitch methods and instead using competitive intelligence tools for a live, data-driven demonstration of competitors' most successful ads and landing pages. This approach allows agencies to instantly establish credibility by showing clients exactly which validated creative concepts will lead to winning campaigns.

How creative strategists can move their clients forward by using Foreplay to deliver clear inspiration, tight briefs, and a weekly creative rhythm that actually gets results.

In this blog and accompanying video, Jack Kavanagh shows how Foreplay helps creative strategists work faster, stay organized, and share inspiration in a format that teams can act on instantly.

In this blog, and the video in the blog, Jack Kavanagh explains how to set up a clean geo targeted Facebook campaign in the new Advantage Sales flow, showing you where to find location controls, how to restrict expansion, and how to combine city targeting with custom audiences.laining

Breaking down how UGC Factory helped ARMRA acquire more than 10,000 new customers by turning complex science into simple benefits, creating clear differentiators, and crafting believable multi-angle UGC that outperformed ARMRA’s traditional ads.

This is how to set up a Facebook retargeting campaign inside the new Advantage+ Sales flow, showing exactly how to override Meta’s defaults so your ads reach only past customers or site visitors.

In this episode of the SaaS Operators Podcast, we sat down with Bar Bruhis, Kno’s General Manager, to look at how actual operators today are stepping in when a founder stops running the day to day but stays in the driver's seat. We talk about how accountability increases when the founder steps back, how and why Bar specifically is pushing execution while Jeremiah maintains the long-term vision. Bar breaks down why innovation slowed at Kno, how shiny-object syndrome sneaks into robust SaaS products, and how being part of a public company portfolio creates a completely different incentive structure than a VC-backed startup. He also explains how Kno is rebuilding velocity by choosing one big bet, NPS, instead of half building ten features at once. We talk about the differences between founders and operators again, why founders can lack confidence in outside CEOs, how incentives shape culture, and how comfort quietly kills urgency. The episode ends with a tactical look at focus, accountability, and the operating shifts needed to turn an robust, reliable and highly valued software for what it is today, into an innovative one without burning out the team.

Foreplay’s latest Lens update unifies creative analytics, audience segmentation, production workflows, and attribution into a single system designed to help teams scale paid creative with precision and speed.