Foreplay Blog

In the competitive snack food market, making effective ads requires more than just creative intuition - it demands data-driven insights and deep competitor analysis. Let's dive in and see how brands can use Foreplay to build ads that don’t just work, but dominate the competition.

I invited Toby Waller, an ex-Apple marketer, the founder of multiple eCommerce brands and the one of the co-founders of Brick Social to share how he broke seasonality for one of his brands.

Staying ahead of the competition demands data, insight and efficiency. This is why brands use Foreplay. The world’s largest dataset on ads - nothing says data-driven decisions like Foreplay.

We did a deep dive into Sporty & Rich's advertising playbook to reveal how they've mastered the art of fashion marketing through strategic ad creative execution.

In the fast-paced world of advertising on Facebook, Instagram and TikTok, finding inspiration for compelling ad creative can be a time-consuming task. Let’s be honest, scrolling through your Instagram or TikTok hoping to stumble upon great ads for the brands you work with doesn’t cut it, this can take hours.

There were a lot of memorable ads during this year's Super Bowl. We reviewed some of the standout ads - the one’s that caught our attention.

Ridge has mastered the art of ads on Facebook & Instagram, some say they invented it. Today we're diving deep into their winning strategy using Foreplay's ad analysis tools.

Use these best examples of Facebook ads for education as inspiration to craft your own effective Facebook ads for educational programs and institutions.

This is a breakdown of how brands like Gymshark use Foreplay to track their competitors, analyze best-performing ads, and launch ads that work on autopilot.

These Facebook ad image guidelines must be followed for your Facebook ad images to be viable for Facebook advertising use. Best Facebook image guidelines.

Learn what the best video dimensions for Facebook ads are. Find the best Facebook ads video size to engage viewers and beat the competition.

Use these Facebook image ads examples to drive your creative inspiration and create Facebook ad campaigns that produce real results. 

The best Facebook collection ad examples can provide you with the inspiration you need to create ads that drive conversions and sales. Find out more!

Facebook carousel ads vs single image ads: how do they compare and which performs best? Find out whether carousel or single image ads are best.

See top Facebook video ad examples with text. Use real-world insights to craft ads that captivate audiences and drive impressive results.‍

Find the perfect Facebook video ad length to boost engagement, enhance brand recall, and drive action effectively.

Find top-performing Facebook ad examples to inspire your dropshipping campaigns and boost conversions today.

Learn the ideal pixel dimensions for feeds, Stories, and Marketplace ads to maximize visibility and engagement.

Learn how the best software ads can drive conversions! From video to carousel ads, find strategies and examples that lead to greater engagement and ROI.

Learn how to make video ads that captivate audiences and drive results. Get tips for every stage, from planning to execution.

The way you present your brand matters. Foreplay’s latest update allows you to create branded Share Pages and duplicate boards seamlessly, ensuring your clients get a premium, cohesive experience. Whether you're pitching new clients or showcasing existing work, this update is allows you to lead with your best foot forward.

Are you looking to drive more leads and sales for your B2B business using Facebook ads? If so, you’re in the right place because today, we’ll share a variety of the best-performing B2B Facebook ads out there.

Discover top-performing jewelry Facebook ads and learn strategies to captivate audiences, boost engagement, and drive sales.

Maximize reach and boost conversions with this ultimate guide to creating targeted Facebook ads for your business.

Learn strategies to create festive ads that stand out and drive results.

Learn about the best spy tool for Facebook Ads, including Foreplay’s Spyder Ad Spy. Gain insights into competitor strategies and optimize your campaigns.

At Foreplay, we believe in empowering creative strategists and media buyers by providing tools that help uncover winning ad inspiration faster. Our latest release introduces Content Style Filters—a powerful new way to refine your ad searches using AI-powered categorization.

Boost conversions with high-converting Facebook ad examples. Discover strategies and formats that work best for your business.

See the best financial advisor Facebook ad examples that boost brand awareness and client acquisition.

Create the best Black Friday Facebook ads with engaging visuals, great offers, and smart strategies. Boost sales and brand awareness.

With over 20 million ads in the Discovery library, keyword searches and filters don’t always surface the juiciest bits of inspiration to the top. Scrolling through all those ads is far from efficient, and we know your time is better spent creating, not browsing endlessly.

Looking for better ad spy tools? Check out these 8 top BigSpy alternatives for reliable tracking and insights.

Cyber Monday is one of the biggest online shopping events of the year, and retailers go all out to attract customers with enticing deals and promotions.

Find the best AdPlexity alternatives for your ad campaigns.

Learn how to advertise with a TikTok Business account and create engaging ad campaigns.

Animated Facebook ads can help you capture attention, showcase your products or services dynamically, and drive more clicks and conversions. Here are some examples and tips for creating them.

Wondering how much do TikTok Ads cost per day? Here are pricing, cost factors, and strategies to maximize ROI.

Compare these ad spy tools for features, AI capabilities, pricing, and more to enhance your ad campaigns.

Learn how to create the best SaaS ads that drive traffic and conversions. Find strategies for compelling ads that resonate with your target audience.

Learn how to run a Facebook Lead Ad that captures high-quality leads. Optimize your ad performance with Foreplay’s suite of tools.

Learn how to craft compelling ad copy that captures attention and drives results in your digital marketing campaigns.

Compare top ad tools for automation, inspiration, and collaboration and see which platform best fits your needs.

Top AdEspresso Alternatives in 2024. Find tools with advanced features, AI capabilities, and strong customer support.

Compare these platforms to find the best for ad creativity, performance, and optimization

Boost your dental practice using dental Facebook ad examples. Learn proven strategies to attract new patients and enhance ad performance.

Learn the key factors affecting CTR for Facebook Ads and actionable tips to improve it.

This episode showcases the behind the scenes of Cannes Lions from the pov of Zach Murray the founder of Foreplay. With a clear goal of expanding into up-marketing agencies, you will see Zach's dinner conversations, networking, parties, and the work of launching a new product on the road.

David Ogilvy, often referred to around the world as the "Father of Advertising," was a British advertising tycoon who founded the renowned agency Ogilvy & Mather, which is still around today. As the author of one of the most loved advertising books of all time, we can learn many core principles from his advertising today. In this article, we are going to break down David Ogilvy's ads and what you can learn as a modern marketer.

If there is one true statement in all aspects of life, it is that "history repeats itself," and this is even more true in advertising and marketing. As much as we all enjoy a blast from the past, looking at and analyzing vintage ads can be more than a feeling of nostalgia - as marketers, we can apply the first principle of thinking found in vintage ads to improve our copywriting and advertising. Without too much fluff, here are the top 5 vintage ads you can learn from.

Learn how to create effective insurance Facebook ads with compelling headlines, visuals, and CTAs. Get inspired and boost your ad performance.

Searching for the best Madgicx alternatives? Check out our top picks with powerful features, user-friendly interfaces, and superior ad performance tools.

Compare AdEspresso, Madgicx, and Foreplay for Facebook and Instagram ads and start enhancing your ad strategy.

Uncover competitors' Facebook ad strategies with tools like Foreplay to gain insights and boost your campaigns.

Learn how to create effective CBD ads on Facebook despite strict policies, and see real examples to guide your strategy.

Learn how to create compelling chiropractor Facebook ads to grow your practice. See high-converting examples and start enhancing your ads today with Foreplay.

Learn how to download Facebook Ad Library videos effortlessly with our guide. Stay ahead of the competition and enhance your ad strategy today.

Facebook ads can be a game-changer for your crowdfunding success. Here are some of the best Kickstarter Facebook ad examples you can use for inspiration.

The question of "should I run ads" lives in the heads of both founders and growth and marketing teams working to make their mobile app the next big thing.

Find out how long Facebook ads typically stay in review, what triggers delays, and best practices to speed up the approval process for your ads.

Looking for Superside alternatives? Here are some platforms with advanced features and collaborative tools to elevate your creative work.

Wondering how much to spend on Facebook ads? This guide breaks down costs, industry benchmarks, and smart strategies to get the most bang for your buck.

From the moment we originally launched Spyder it quickly became one of the most loved products in Foreplay. The new version of Spyder approaches competitor Spying from a creative-first approach allowing you to easily extract and ideate on inspiration.

Moat Ad Search was a loved platform among marketers, advertisers, and researchers. The most well-known feature was the ability to search and spy on competitors’ digital ad placements and creatives. This included ads on connected TV and other digital platforms. If you are looking to use Moat, it is unfortunately unavailable, but don’t worry - in this article, we will break down what happened to the beloved Moat ads library platform and open your eyes to new alternatives available in 2024.

Foreplay has become the default way all marketers organize their advertising inspiration, from large brands to those starting their advertising journey. Folders and boards have been the backbone of Swipe File organization; however, today, the tagging feature gets a massive upgrade.

The role of a Creative Director is ever evolving with vastly different key roles, responsibilities and salary guides. In this article we will break down the high level role of a creative director in digital marketing teams while giving you a step-by-step guide to hiring and compensating them so you can level up your companies creative work.

ChatGPT is disrupting every industry under the sun and that remains true for Facebook advertising. If you are a media buyer, creative strategist or solo brand owner this is your complete guide to leveraging Chat GPT to scale and optimize your facebook ads.

It's not often that the words "Foreplay" and "B2B" are used in the same sentence - but today is your lucky day! This is a complete guide on how you can now save & download ads from the LinkedIn ad library using the Foreplay Chrome Extension! Let's get into it.

Don't just tell colleagues and clients about your creative concepts—show them. A well-designed Instagram moodboard communicates ideas visually and gets everyone on the same page.

Both creators and businesses are starting to go full-in on YouTube shorts (aka YouTube Reels) as a way of gaining massive traction to build notoriety of their personal brand or introduce their product or service to the masses.

In a digital age where consumer attention is gold, and we are all sprinting to the end of the rainbow - media buyers and creative strategists are constantly looking for innovative strategies to captivate audiences.

The world is stacked full of AI news rigtht now, thousands of new tools and this wave has been the catalyst to the fastest growing startup in history, Open AI. If you’re like the majority of the population you still might now know how it tangibly fit’s into your professional workflow more then helping write emails or ask some burning questions. What if I told you that you could use AI to hyper-scale your Facebook advertising creative? And no, we aren’t generating a bunch of low-quality images - what if we could use Midjourney to create thousands of on-brand images at scale?

Building systems and tools around your creative strategy workflow is the only way to ensure that your paid marketing efforts can compound. On a recent webinar with Evan Lee from Motion he breaks down how to get clarity in a world with multiple distributed platforms, building synergy both technically and amongst your team. In this post we are going to break down the key insights and learnings from his presentation. So buckle up as we dive into how to stack some serious firepower behind your creative strategy workflow.

Dara Denney, a maestro of marketing and a sage of strategy, recently demystified this concept in an her Fireside chat. This blog post isn't just a recap; it's your golden ticket to understanding and mastering the art of creating Facebook ads that don't just exist but thrive and conquer. Buckle up and let's go deep into the heart of Facebook ad creative, and how you can produce your own "Unicorn Ads".

Join us as we delve into the fascinating world of consumer psychology through the lens of direct response advertising with Sarah, a renowned consumer behavior analyst and founder of HG Performance Creative. In her recent webinar, Sarah shared her expertise on leveraging psychological principles to enhance advertising effectiveness. Here's a breakdown of how you can use a psychology lens as a creative strategist.

Picture this: a world where Facebook ads don't just scroll past unnoticed, but actually make you stop, look, and listen. That's the kind of magic Mirella Crespi, the maestro behind Creative Milkshake, whipped up in a recent webinar. With a sprinkle of humor and a dash of insight, she took us on a delightful journey through the art of Facebook Ad Creative. Let's dive into the key takeaways and actionable steps you can take to outperform your current ad creative.

Want good creatives? Listen to your audience. Want great creatives? Watch your competitors.In the world of digital marketing, the ability to stay on top of competitors’ Facebook ads is not just a skill – it's a necessity for e-commerce store owners, marketers, and ad agencies.

Since Foreplay’s inception EVERYBODY wanted to save ads on mobile. But, I had no idea how we would do it … until now. 3 weeks ago I had a call with a customer and they showed me a system they built for their VA to manually go and save ads they sent in their company group chat. Although I was impressed, enough was enough. That day we shifted most of our efforts to figure out how we can make this happen for you.

Advertisers have always built emotional connections with customers through colour. From Christmas CocaCola to Autumn's Pumpkin Spice Starbucks, we break down the strategy behind these fan favourite campaigns.

Stop spinning in circles with repetitive meetings and edits. A good creative brief starts your campaign on a solid foundation and makes sure everyone is on the same page from the get go.

Ever wondered how top marketers stay ahead of the curve? The answer might be simpler than you think: swipe files. In this post, we'll unravel the mystery of swipe files and show you a step-by-step guide on how to harness its power for your next campaign.

When we first imagined Foreplay, saving ads from Facebook and Tiktok Ad Libraries was central to this idea. Our Chrome extension is our marque product feature that helps marketers source inspiration directly from these ad libraries and save them immediately to their swipe files and ad boards, just a few clicks. We’re very happy to announce that we’ve just 10x’ed that experience with our Foreplay Chrome Extension 2.0.

“Sam Altman got booted from OpenAI” … my jaw dropped. The man who successfully launched the most successful product in history, creating over 90B in value in a few months got fired?! How is that possible?

Where do you get inspired? Not just for advertising, but more broadly? Often inspiration is bucket-filled drop-by-drop from unrelated sources. The most extreme example of this is Nike’s “JUST DO IT” tagline was inspired by the last words of Gary Gilmore, a convicted murderer who was executed in 1977.I’m going to try not to go that off the rails but …

In a world where inspiration is often a fleeting phenomenon, we believe in providing you with the perfect creative sidekick, right at your fingertips. Welcome to the future of inspiration – the Foreplay Mobile App.

Without a clear and concise brief, the creative process can stumble into ambiguity and uncertainty. Today we are launching three new updates to Foreplay Briefs to help you write better, faster and more detailed ad briefs.

We are pumped to be launching a timeline view in Spyder today. The new view allows you to see a complete historical timeline of your competitors creative test.

Learn how to scrape ad data from meta libraries automatically. Discover effective methods to collect and utilize ad information. Start spying today.

Imagine you're standing on a bustling city street, trying to catch the attention of passersby. You've got something amazing to share, something that can captivate hearts and minds, but you need an audience first.

Imagine stepping into a world where the advertising you encounter feels like a seamless extension of your interests and preferences, rather than an intrusive interruption. That's the magic of personalized advertising on YouTube. As the digital landscape continues to evolve, YouTube ads have taken center stage, captivating users with content that aligns precisely with their passions and needs.

Since the release of 2.0, I have been lucky enough to speak to customers every day, so many of you with incredible ideas on how the platform can evolve. The entire team is stoked and incredibly grateful for your feedback.To ensure speed and quality, we will move into doing bi-weekly release schedules to ship new hallmark features, while announcing minor platform improvements and bug fixes.

Once upon a time, there was a passionate marketer intrigued by the potential of Facebook ads; they set out on a journey to unlock the secrets of effective Facebook marketing. They quickly realized that no matter how many media buying tactics or trends they tried, the real key to unlocking groundbreaking performance marketing was the ad creative itself. This article is a complete guide to Facebook ad creative, what it is, and how you can build actionable workflows to unlock performance at scale.

For a long time, marketers have enjoyed using tools like the Facebook Ad Library & TikTok Creative Center to to keep a close eye on their competition and gain insights into their competitor's ads. Up until March 29th, this was not available for Google Advertisers, but we can all rejoice with the launch of The Google Ads Transparency Center (aka Google Ads Library). Today we are taking a deep dive into how to use this tool ads marketers to supercharge your advertising workflow.

One year ago, we became Foreplay, a reimagined yet simple way to collaborate on ad creative. The past 12 months have been incredible, going from a few hundred customers to a few thousand. In that time, we have launched significant features like Discovery, Briefs Beta, Foreplay Experts, along with 100's of minor updates and improvements. All of that pales compared to the massive update we’re launching today; we’re calling it Foreplay 2.0, our most significant update yet, with over 100 new features and improvements.

In a digital terrain bursting with possibilities, Facebook collection ads emerge as the catalyst for unparalleled reach and engagement. With over 2.8 billion active users, this dynamic platform presents an extraordinary opportunity to captivate your target audience and propel them into a world of immersive shopping experiences. Brace yourself for a thrilling journey as we uncover the hidden gems and untapped potential of Facebook collection ads, empowering you to create campaigns that will leave a lasting impact on both your customers and your business.

Facebook ads have quickly become an indispensable tool for businesses of all sizes. With its massive user base and powerful targeting options, Facebook ads provide an excellent opportunity to reach your target audience and drive valuable conversions.However, simply running ads on Facebook is not enough. To truly unlock the potential of this platform, you need to know how to optimize Facebook ads to maximize your return on investment (ROI).

In the world of advertising, creativity is the driving force behind successful campaigns. It's what captures the attention of consumers, sparks their interest, and ultimately leads them to take action.But behind every great ad lies a well-crafted creative brief.The creative brief serves as the roadmap for your ad campaign, guiding your team toward creating compelling advertisements. In this blog post, we'll explore five essential steps to crafting the perfect ad creative brief and unleash your creativity like never before.