Zach is the Founder of the creative workflow software Foreplay and creative director at Triple Whale. Prior to building software for marketers and eCom brands, Zach built and sold Nomadic Fabrics, a bohemian home decor brand while running a motion design and web development studio.
Unleash the power of planning with ad creative briefs. Discover what is a creative brief and how you can leverage it for successful advertising.
Discover what is a good daily budget for Facebook ads with our comprehensive guide. Learn how to set the perfect daily budget to maximize your advertising reach.
Have you ever felt like a spy who lost their tool belt while researching your competitors' ad campaigns? It's understandable to feel that way since keeping tabs on your competitors' advertising strategies is crucial to staying on top of your game.
TikTok has become one of the most popular social media platforms in recent years, with 150 million Americans creating and sharing videos every day. As the platform has grown, so have its advertising capabilities, with businesses and brands utilizing TikTok ads to reach their target audience.
A creative team uses a well-crafted creative brief to develop compelling ads that capture the attention of their target audience. Let's explore what an ad creative brief include
In this article, we'll look at factors that influence CPC rates as well as industry benchmarks for CPC that will help inform your decision-making process for your ad campaigns.
Online marketing with platforms like Facebook Ads is one of the fastest and most capital-efficient ways to scale any business in 2023 and that statement remains true for Real Estate. From agents to brokers and even pre-construction sales, you can use the Meta advertising platform to grow your real estate business.
Foreplay Ventures Inc. is pleased to announce its acquisition of GetSpyder.com, effective February 20th, 2023.
It was a typical night for you, scrolling through your Instagram feed after a long day at work, and bam! You get hit with an ad for the shoes you discussed with your friend earlier that week. Platforms like Facebook and TikTok have been using data to target you for some time, but you might not have known that there was probably a person in charge of using this data to deploy targeted ad campaigns to get you to buy those shoes. The technical role for this person is known as a Media Buyer. This article is a complete guide to the state of social media buyers, including salary guidelines and how you can hire your own media buying weapon or get hired by your dream company as a buyer.
Instagram is predicted to reach 1.44 billion monthly active users by 2025, making it one of the most powerful digital marketing platforms. With such a vast audience, creating the perfect Instagram ad has never been more crucial. Step one when designing or editing your nex ad is ensuring you are up to date with the latest instagram sizes.
Creating effective marketing campaigns can take a lot of work, especially if you’re running low on ideas. Fortunately, there are many ways to get out of a creative block, and making your own swipe file is one of them. You can take inspiration from your competitors and brainstorm project ideas in no time.
Despite all the talk of Facebook losing its edge with users, the company still dominates the social media landscape.
When accounting for YouTube, Google is the largest digital ad platform in the world, but until today it was impossible to do creative research without sketchy 3rd party tools. On September 22nd 2022, Google finally answered the prayers of digital marketers and advertisers by launching an Ads Transparency platform, similar to the Facebook Ad Library.
Are you wondering how to see and download your competitors LinkedIn ads? Here are 3 simple steps on how you can do this with 2 clicks using our platform Foreplay.co
Creating a robust TikTok ad campaign will help scale up your business. Here is a guide on how to use TikTok Ad Library to get ad ideas for the campaign.
Getting our small business off the ground can be a lot of work. We have to get the word out about what we're offering, build up a good reputation, and make sure we're providing a quality product or service. And with so much competition, it can be hard to stand out from the crowd. That's where Instagram comes in. As one of the most popular social media platforms, Instagram offers a great opportunity for small businesses to connect with potential customers. And with Instagram ads, we can specifically target people most likely to be interested in what we offer. In this article, we'll look at some of the benefits of Instagram ads for small businesses in 2022.
Whether you are a new to TikTok advertising, or a master at running TikTok ad campaigns, something you want to know is "How to see and manage your TikTok ad comments?"Although this can be easy if you're running Spark ads, since you will be able to see the comments from the TikTok post, you have to do a little bit of digging, and as a TikTok advertiser there is a more efficient way to manage your TikTok ad comments from your TikTok ads account.
We are living in a world where the definition of creative strategist is rapidly evolving across the marketing strategy and advertising industry. At the intersection of art and science creative strategist have evolved from hybrid roles shared amongst media buyers and designers into key roles that drive not only brand quality but paid media performance. In this article, we discuss what a creative strategist is, what creative strategists actually do, how to become a creative strategist and how to be a better creative strategist yourself!
Get the most out of the Facebook Ad Library by using it to take a look at your competitor’s ads, gaining inspiration for ad creative ideas. Supercharge this process by using our platform, Foreplay to permanently save ads that you like, something you cannot do using the Ad Library alone.
New ad platforms offer unique opportunities to reach your target eCommerce audience - Discover how to scale your eCommerce brand using TikTok Ads.
Running ads on Facebook is a sure-fire way to draw attention to your company. Learn how to run Facebook Ads for ecommerce businesses
The article will teach you the best way to save ad inspiration from TikTok and the TikTok Creative Center.
Wondering how to use the Facebook Ads Library? Here are 6 important steps for using this platform, which you should follow along with whilst using some tools from our own platform, Foreplay.co for maximum marketing success.
Facebook Ad Library is one of the most important tools for marketers to gather inspiration, new ideas, research competitors, and much more.
Foreplay is the best way to save, organize and share advertising inspiration. This is a guide on how to get started using Foreplay to accelerate your advertising endeavours.