We're Changing Our Pricing (And What It Means for You)
Over the last 6 months the entire team has been hard at work building Lens our new creative analytics tool. With the launch of Lens we’re rolling out new pricing that makes Foreplay more accessible, powerful, and aligned with how modern creative teams work.
Pricing isn’t just a number, we’ve spent months talking with customers, to validate what we knew deep down, our pricing made no sense.
The new Foreplay pricing coupled with Lens being the only analytics tool that doesn’t charge you based on your ad spend means more teams can use Foreplay at the fullest capacity.
This isn’t a “money grab.” This is an upgrade, and we’re stoked.
What About Legacy Plans?
First, let’s start with the OGs that have helped us make Foreplay a reality. If you're on a legacy plan — we’ve got your back.
Here is the TLDR:
- You’ll keep your 2 free Spyder credits (not offered to new customers anymore on Basic).
- If you upgrade to a new Workflow or Agency plan, you’ll get more value. More users included, full access to Lens and more Spyder usage included.
- You’ll still keep any grandfathered discounts — we honor our early believers.
- You will get an exclusive discount on all new plans (The discount code is available in your dashboard)
What’s New?
Okay, now that we are turning a page to the new version of Foreplay Here’s what we’re introducing with our new pricing tiers:
1. More Users Included Where It Matters
Additional users now come bundled on Workflow and Agency plans.
2. Briefs for Everyone
We believe every creative deserves structure. That’s why Briefs is now included in every plan, even Basic.
3. Lens Access (With no ad spend tax)
Our new creative analytics product, Lens, is available on Workflow and Agency plans. It brings clarity to your ad data — without charging you based on spend.
4. Unlimited Spyder Credits
On annual plans, Spyder usage is now unlimited — track all the brands you want, as often as you want.
5. API Access (Beta)
Start integrating your creative insights into the tools you already use. The API beta is available to Workflow and Agency plans. You can get early access here.
Did we make a mistake?
Big product rollouts come with big changes and sometimes, a few bumps. We’ve done everything we can to make this transition smooth, but if something doesn’t feel right, whether it’s pricing, access, or a feature acting up we want to hear about it.
You can always reach out to our support team directly. No bots. No black holes. Just real people who give a damn and will make it right.
Your feedback keeps us honest.
A Thank You from the Founder & Team
Foreplay started as a little Chrome extension I built for myself a simple way to save ads I loved and stay inspired. I never imagined it would grow into what it has used by over 10,000 companies.
This launch marks the next phase of our journey. We’re building deeper tools, smarter insights, and a better way to work with creative and we can’t wait to show you what’s coming next.
If Foreplay has helped you, inspired you, or made your creative life easier, we’d love your support. Help us spread the word:
Your voice makes a huge difference — thank you for being part of this movement.
We’re just getting started.
– Zach & the Foreplay Team
