Are you tired of manual ad briefs & storyboard creation? Foreplay lets you transform your ad inspiration into actionable ad briefs & storyboards.
Loved by 3,000+ Brands & Agencies
Stop spending time with multiple docs, slide shows, and sheets. AI Brief Generator allows you to create a predictable and scalable creative pipeline.
Scaling your creative process is a prerequisite to scaling performance. AI Briefs is the singular tool to that enables creativity and growth to co-exist.
Easily create multiple versions of a brief to split-test your hooks, call-to-actions and more.
Build brand profiles with specific details including colors, fonts, brand guidelines and more.
Assign due dates and manage work-back schedules for your creative briefing process.
Easily build out creative deliverables for your creative assets.
Eliminate the laborious parts of pre-production and let your creativity run wild with an AI co-pilot to generate scripts, iterations, and sketches.
Purpose-built for performance marketing, Foreplay briefs is the most organized way for creatives teams to communicate.
Include examples from your competitors or your own ads.
Inject reusable brand information with a single click.
Add pre-built content block your creative project needs.
Export your brief, storyboard or script to PDF, Sheets & More.
Craft and manage reusable templates and script formats.
Share links for a client, project manager or team member.
An intuitive step-by-step flow to create and iterate storyboards with informative visuals that creatives understand.
Unlock new ideas for hooks, CTAs and more with AI.
Detailed action descriptions for each scene in your storyboard.
Generate performance-focused text-on-screen.
Manage creative asset submissions from one or many.
Version your script or AI storyboard into 150+ languages.
Customize your share pages with agency branding and point of contact.
Use an ad brief to generate momentum across your marketing team while maintaining quality and brand image.
Stop spinning in circles with repetitive meetings and edits. A good creative brief starts your campaign on a solid foundation and makes sure everyone is on the same page from the get go.
One year ago, we became Foreplay, a reimagined yet simple way to collaborate on ad creative. The past 12 months have been incredible, going from a few hundred customers to a few thousand. In that time, we have launched significant features like Discovery, Briefs Beta, Foreplay Experts, along with 100's of minor updates and improvements. All of that pales compared to the massive update we’re launching today; we’re calling it Foreplay 2.0, our most significant update yet, with over 100 new features and improvements.
In the world of advertising, creativity is the driving force behind successful campaigns. It's what captures the attention of consumers, sparks their interest, and ultimately leads them to take action.But behind every great ad lies a well-crafted creative brief.The creative brief serves as the roadmap for your ad campaign, guiding your team toward creating compelling advertisements. In this blog post, we'll explore five essential steps to crafting the perfect ad creative brief and unleash your creativity like never before.
The AI script writing tool works on a complex prompt in the background. As an end user, you can influence prompting the product name, company name, target audience and language.
Depending on the side of your marketing team, a creative brief will often be written by a media buyer, creative strategist or account manager. Once the messaging and creative strategy has been outlined in the creative brief, it is sent off to the designer, video editor or UGC creator to produce the final product.
Brand Guidelines & Details, Company's background, Target Audience, Project Goals, Ad Script, Storyboard, Visual References, Due Date, Campaign goals
Managing creative client briefs can become a massive time suck. We usually see a project manager or account manager sharing the brief with clients before going to production to ensure alignment before creative work begins. Having organized review stages also helps manage expectations among your clients.
At its core, a good creative brief should be a central source for your creative director, creative strategist, media buyer, and creative team to get on the same page. This means including all the key information, assets, and direction into a living document that clearly outlines the desired outcome.
AI Brief Builder helps you turn your ideas into an actionable creative workflow or marketing campaign. Unlock endless ideas and competitor research with the full creative strategy stack.
Never be stuck with a blank screen again. Create systems around your ad inspiration.
Supercharge your per-production process with AI-accelerated briefs and storyboards.
Gain access to the mind of 1,000's of genius creatives strategist & media buyers.
