Foreplay For Mobile Apps & Gaming

Profitably acquire mobile app users with paid advertising.

Your ads are your app’s first impression. Foreplay helps UA and creative teams move faster by launching more diverse, higher-performing creatives that keep installs flowing and CPIs dropping.

Testimonials

Trusted by top mobile growth teams

From breakout apps to global gaming studios, the best teams use Foreplay to out-create, out-test, and out-learn the competition.

"The first principles of highly engaging pop-culture is what helps our users learn new languages, and we use Foreplay to learn what highly engaging advertising looks like. It’s the backbone of our ad creative intelligence."
Maxim Korneev headshot
Ania Wysocka
Founder @ EWA
ewa app screenshot
"This is the highest ROI creative collaboration tool by far. Absolute no-brainer. At first I was skeptical. After trying it myself and bringing it to the team it was clear within days that this could save us 100's of hours and a lot of messy brainstorming effort."
Alex Beresford headshot
Alex Beresford
Chief Growth Officer @ Taxfix
5 Apps in One

The ad creative operating system for mobile growth

From competitor ad tracking to creative analytics, Foreplay helps app marketers build, test, and scale creative with precision and speed.

Lens

Creative Analytics & Reporting

creative analytics software
shared advertising report
ad creative comparison report
Spyder

Automatically track competitors

ad creative spy
competitor facebook ad analysis
ad spy top hooks
Swipe File

Save ads from anywhere, forever

ui of saving ads from ad library and mobile ads
free facebook ad transcription
ad inspiration board
Discovery

The smartest ad search engine

ad inspiration search
advertising emotional analysis
ad inspiration filters
Briefs

Go from concept to launched, faster

ad storyboard tool
ad brief
ad brief mockup
Mobile App Advertising Inspiration

Browse top performing mobile app ads

Calm
203D
Clash of Clans
7D
Opal
109D
See millions of high performing mobile app ads.
Start Browsing

Turn Creative Testing Into Scalable User Acquisition

Unlock the power of Foreplay for your app UA teams. Discover, launch and analyze winning ads with an unrestricted 7-Day free trial.

Two people looking at laptop, Foreplay dashboard is displayed.