With over 20 million ads analyzed in our Discovery library, we’ve identified key content patterns that drive performance. These filters allow you to narrow your search by specific ad angles and styles, giving you hyper-focused inspiration at your fingertips. Whether you need testimonial-driven ads or seasonal campaigns, Foreplay now has you covered.
Why Use Content Style Filtering
Time is everything - sifting through thousands of ads to find the right creative angle or format can slow down your workflow as an internal creative strategist or working on a new client pitch as an agency.
Unlike static ad libraries, Foreplay’s new filtering system is dynamic and powered by AI, meaning ads are automatically categorized by their messaging style.
This ensures:
- Speed: Instantly narrow down your search to only relevant content.
- Inspiration on Demand: Filter by content type to find ads that align with your strategy.
- Targeted Research: Explore niche styles like Before & After for product transformations or Media & Press to see how brands build credibility.
These filters save you time, reduce manual work, and provide actionable insights—so you can focus on creating ads that convert.
How to Filter by Content Style
Using the new filters inside Discovery is easy! Here’s how to get started:
- Preform a Keyword search or go to a brand page
- Click on “Ad Filter” in the top bar
- Select the Content style you want to display (Recommended 1 at a time)
This will filter all ads for your search by that specific content style.
Content filters available on V1
- Before and After
- Facts and Stats
- Features and Benefits
- Holiday - Seasonal
- Media and Press
- Promotion and Discount
- Reasons Why
- Testimonial - Review
- Us vs Them
The Future of Content Filtering in Foreplay
As of today, content filtering is available across all accounts on Images only - but buckle up, video filters are just around the corner with stacked categorization.
This will identify the multiple content types used throughout a video ad.
Founder of Foreplay.co
