Do you know how to run Facebook Ads for your eCommerce business? Love it or hate it, social media has rooted itself deeply in our society. This is doubly true for the king of social media networks, Facebook. With that statement in mind, if you want to have a successful eCommerce business, you need to incorporate social media. An active Facebook Ads strategy is vital to give your eCommerce business a leg up on the competition. But if you have never run Facebook Ads before, it may seem like a daunting task. Or maybe you have run these ads in the past, but you didn't see the results you were hoping for. Either way, launching a new Facebook Ad Campaign might not be that exciting for you.
However, the importance and reach potential that Facebook cannot be overlooked. This is just one reason learning how to run Facebook Ads for eCommerce businesses is vital to your success. The good news is that the process of creating and running successful Facebook Ads isn't as complicated as you believe. With a few simple steps and utilizing some best practices, you can have a successful campaign running. This easy guide is set up to teach you How to Run Facebook Ads for Ecommerce Businesses that produce results!
Tips on How to Run Facebook Ads for Ecommerce Businesses
Basic Facebook Ad Setup: Creating an Ad Account and Getting Ready to Launch Your First Campaign.
New to Facebook Ads? Then the first step is to set up your ad account. (Even if you have run Facebook Ads in the past, you will still need to make sure your account is properly set up and ready to run effective ad campaigns). The rest of this article assumes that you already have the Facebook basics and a Facebook Business Profile for your eCommerce store.
Additionally, you will need to have your Facebook Business Manager Account activated, and you can make sure this is ready by clicking here. Once these items are in place, you can start creating your first Facebook Ad Campaign.
First Things First, You Will Need a Form of Payment.
The first thing you will need to set up your Facebook Ad Account is a form of payment. Facebook will not let you use the Ad Manager tools without an active payment method on file. So, of course, Facebook makes adding a payment method as simple as possible.
To add a payment method:
• Enter the ad account settings and select payment method.
• Click Add Payment Method
• Select your payment method; your choices are:
a) Debit or Credit Card
b) Bank Account Information
• Add the information, and then you are all set!
Note: you will be able to edit your payment method.
Installing the Pixel
Have you set up and added the Facebook Pixel to your website? The Facebook Pixel is a bit of code that you need to add to your site, and its purpose is to collect data that track the conversions of your ads.
While it is still possible to run ads on Facebook without the Pixel, you wouldn't have accurate ad tracking results. And without these results, it will be difficult to know if your ads are successful. So, it is well worth a little extra time to install the Pixel on your site.
The Pixel itself is super easy to install. If your eCommerce business uses a site like Shopify, there is an integration you can use.
• The first step is to create the Pixel.
• Once created, copy the Pixel ID.
• Go to Shopify’s Online Store Settings.
• Locate the Facebook Pixel section and then paste the Pixel ID.
• Then hit save!
It is that simple. If you are not using Shopify and instead have an HTML website, the steps are similar in most cases. The main difference is the Pixel gets loaded in the footer of your site. But there may be some variations, so click here to ensure you are installing the Pixel correctly.
How to Select the Right Type of Facebook Ads for Ecommerce Businesses
After creating your Ad Account, adding payment, and installing the Pixel, you will be ready to create campaigns. Facebook offers several advertising options, and these do change over time. But when it comes to promoting eCommerce businesses, a few ad types work better than others.
You have probably heard how popular video is right now. Sites like TikTok, Instagram, and YouTube have brought video advertising to the forefront. Millions of users spend countless hours streaming video each day. And Facebook’s audiences are also drawn to video content. Using video ads will allow you to promote your products and stand out from competitors.
Dynamic Product Ads
Dynamic product ads are eCommerce Businesses' dream ads. They work by showing your ad to users who show interest in your product or catalogs. Facebook's algorithm will create dynamic ads and deliver them directly to these users. These ads show up on the desktop, mobile, and tablet users' devices. And better yet, they can be placed in several locations on Facebook.
Carousel ads are not only popular on Facebook, but other social media sites utilize them as well. Instagram and TikTok advertisers have already discovered the power of carousel ads. What makes carousel ads so popular for eCommerce Businesses is that you can highlight several products in one ad. And each product can lead to a different URL on your website! Your customer will be able to scroll through several photos and product descriptions without leaving their newsfeeds. Once they find a product they are interested in, they can click on it and be taken to the product page on your website. Again, this method is simple. Plus, carousel ads tend to have a high conversion rate.
*Note: the more products you feature on a carousel ad, the more chances you have to pique users' interest.
Top Tips to Ensure Your Facebook Ads Standout
Selecting the right campaign on Facebook is one thing. But it is also important to keep in mind that you need to stand out on the platform. Thousands of advertisers are competing for the same ad space, which means Facebook users can see dozens of ads a day. You want to make sure the ads you create get them to stop scrolling. So, check out these bonus tips to help your ads grab your audience's attention.
Use High-Quality and Interesting Ad Creative
Ad copy and placement are undoubtedly important to your campaign's success. But what truly matters is the ad's creative content. Keep in mind that your audience will see the creative before reading the ad copy. So, do not rush or skip on the creative with this in mind. Whether you are using video, photos, or graphics, you need them to stand out. This means making sure they are interesting and are high-quality.
*Overused stock images will not perform as well as something more authentic.
Craft Engaging Facebook Ad Copy
Once you have your creative assets ready, turn your attention to the copy. Your creative content will catch your audience's eye, but your headline will reel them in. Headlines on Facebook Ads are limited to 40 characters, which means you have just 40 characters to grab people's attention and get them to look at the rest of the ad. This is by no means a small task.
After the headline, you will have 125 characters for the ad text and 30 characters for the link description. So, keep your copy short, interesting, and to the point. Doing this may seem overwhelming, but it is worth the effort.
Create a Unique Facebook Offer
You can, of course, use Facebook Ads to promote current offers and products. But help your ads stand out a little by creating Facebook unique offers. Maybe you can offer a discount or something for your Followers. Facebook-only exclusive offers are a great way to make your audience feel special, and they will feel like they are getting something extra or have the inside scoop. Social Media allows you to connect and interact with your audience in new ways, so take advantage of that.
Select the Right Call to Action for Your Ecommerce Business
What do you want your audience to do? Facebook Ads allow you to select from many Call to Action buttons. So, do you want your audiences to visit your website and purchase now? Would you prefer that they call, email, or start an online chat with you? Maybe you want them to sign-up for your email or provide you with their contact information? Decide what action you want your audience to take when they see your ads. Then select the call to action button that best fits this goal. And then, you will be ready to track conversions once the ad is live. This is how you will most likely track the success and ROI of your campaign.
Finding the Best Facebook Ad Inspiration
Every great eCommerce ad usually starts with a piece of great ad inspiration. Luckily, most of the largest ad platforms in the world have outstanding tools to discovery great ad inspiration for your eCommerce store. For example, Facebook Ad Library allows you to discover ads from top eCommerce brands. You can also use tools like Foreplay to save facebook video, photo and carousel ads from the tool.
Final Thoughts on How to Run Facebook Ads for Ecommerce Businesses
Advertising your eCommerce business on Facebook is a great option for you. After all, Facebook remains at the top of the social media pile for a reason. So, take a little time to set up your Ad Account and place the Pixel on your website. Once you complete these steps, you will then be able to work on different campaigns and test your success! Good luck!