How Foreplay Helps Brands, Agencies, and Creative Strategists
How Foreplay streamlines ad creation by organizing inspiration, providing a huge ad database, tracking competitors, generating creative briefs, and analyzing performance.
If you run ads for a brand or agency, Foreplay is built to make your creative process faster and smarter. Here’s how each Foreplay product works.
Swipe File
Your Swipe File stores every ad you’ve ever saved.
No more sending ad inspiration through DMs or losing ideas that never reach execution.
You and your team can access all saved ads in one place and even save new ads on the go through the mobile app while scrolling Instagram or TikTok.
Discovery
Discovery is the world’s largest ad database.
Search, filter, and sort to find ads from the fastest-growing brands.
Browse by Brands to see top performers in any niche or explore Experts boards curated by leading marketers.
Spyder
Spyder is a real-time competitor tracker.
See every ad any brand is running automatically so you can keep tabs on competitors without manual research.
Briefs
Briefs turns inspiration into clear instructions for your creative team.
Build lightning-fast creative briefs to move from idea to production quickly.
Lens
Lens reveals which creatives perform best and why.
Double down on what works and cut what doesn’t.
Foreplay is a complete creative research and execution platform.
From collecting and organizing ad inspiration to tracking competitors, writing briefs, and analyzing performance, it’s the secret weapon for brands, agencies, and creative strategists who want to launch their next best-performing ad.
