You already know this, most people are launching ads blind.

Scrolling Instagram hoping that their a great ad shows up in their feed, that becomes the inspiration for their next best performing ad.

or asking ChatGPT for ideas and wondering why their ads don't work. Maybe getting Claude Co-work to launch their ads, while they get a matcha tea latte.

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We know that's not you.

You're using Foreplay.

You're saving and sharing the incredible ads with your team.

Like the Super Bowl ads, but why are they so hard to find?

I don't have time to go to every YouTube channel for every brand that ran a Super Bowl ad, sit through YouTube ads, or worse go to one of those wonky YouTube channels that collects them all together and chops them up so they don't get taken down.

So like you, I'm using Foreplay. And we just launched some new features that make finding ads easier.

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The Super Bowl Ads

Super Bowl ads cost millions per spot.

Every second is tested and earned it's place, and it airs the one day people actually want to watch commercials.

Foreplay already has them saved. From Pepsi to Pringles. All the Super Bowl ads are organized in a board.

Searchable.
Filterable. (is that a word?)

Ads in Foreplay are as shareable as it gets.

So you can study how Pepsi opens with a pattern interrupt.

How Pringles leads with humor (and hot girls).

Decisions made by the best marketing teams in the world playing with the most expensive impressions in the world.

Fun fact, yours truly once worked on a Super Bowl ad for Booking.com.

If you're thinking, okay Jack stop showing off.

What does the Super Bowl have to do with me? I don't have a $10M ad budget, and I don't even like football (don't worry, me either)

A $10M spot and your $10,000 Facebook ad budget run on the same psychology.

The same hooks.

The same reason people stop scrolling, and stop chowing down to pay attention.

Sure it's a different budget, but it's the same principles.

Your customers, the same customers that watched the Super Bowl, are laughing and sharing them with their friends. Truthfully they should be doing that with your ads too.

That would be pretty cool. Your ROAS would look pretty cool too.

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‍The Spyder Ad Feed

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I'm excited share with you the first of our newest feature additions to Foreplay. The Spyder Ad Feed.

If you're like me, there are brands you care about that are signal, and there are brands you don't care about that are noise.

The Spyder ad feed lets you track competitors see the ads you care about when you use Foreplay.

Open the Spyder Ad Feed, see the latest or longest running ads from the brands you want to track.

Not tracking any brands?

Type a brand name, add them to Spyder and you’ll have all their active ads in front of you, ready to share with your team, plus an archive you can filter and sort for winners.

Use the Spyder Ad Feed if you want better ad ideas, faster.

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Most creative strategists think great ads come from inspiration. Some random moment in the shower where the perfect hook just hits you.

I used to think this. I'd sit down to write an ad, stare at a blank screen, and wait for something to come to me.

Sometimes it did. Most of the time it didn't.

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How is Foreplay different from the Meta Ads Library?

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Foreplay's Spyder does two things, and both of them give you back an hour of time spent scrolling in the Meta Ad Library every week.

In Spyder ads are delivered to you, you don't have to hunt them down.

Type in a competitor or a fast growing brand and you'll see what's running right now, what hooks keep showing up, and what angles are getting tested.

It's the fastest way to ask "what's working in my category right now" and actually get a useful answer.

The best creative teams I know have one thing in common.

They always know what's working right now, in their niche, across their competitors, and even cross market advertisers selling to the same type of customers.

And they don't land at these insights after hours of doom scrolling, it's built into their workflows.

That's why Zach built the Spyder ad feed. It turns hours of research into seconds, so you can spend your energy on the part that actually moves the needle, making great ads.

Your next hook is already written for you

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I was recently talking to a brand new start up, in the K9 dog accessory space.

Yeah it's a real space apparently!

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He went from $10,000 a month with his Shopify store to just over $90,000 in a week.

As you can imagine he's blown away.

He's smiling, he's flustered, he's not sure how long it's going to last and Mark Zuckerberg is his new favorite billionaire.

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"We found a winning ad"

So I asked "How'd you do it?"

"We just focused on that making that first 3 seconds of the video really good"

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That's it, he dialled in the hook.

He knows his ideal customer, because he is his ideal customer.

And he said exactly what they wanted to hear right at the start of the video.

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If you want to see that ad, you can check it out here in Foreplay.
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We just launched comment section analytics in Lens by Foreplay.

The comment sections are a goldmine everyone walks past.

Pull up any ad in Lens and every comment is right there.

Real people telling you exactly what they care about, in their own words.

Someone says "I love my Eskiin, absolutely the BEST." Someone else asks about bath water filters. One is social proof you can build an entire ad around.

The other is a product idea your competitor probably hasn't even noticed.

Both showed up for free.

It's like the marketing version of gold sitting on the ground and everyone is busy digging holes.

When your market describes your product in their words, that's better copy than anything you'll write at your desk. Pull those words out, turn them into creative, and it sounds like your customer wrote it.

Because they kind of did.

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Spend your time doing what matters. Making great ads.

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When research takes seconds, the creative gets of your time and energy.

When research takes hours and everyone's doing their own version in their own browser tabs, the actual ad making gets squeezed into whatever time is left.

Fix the system and the creative gets better on its own. You're feeding it with signal instead of noise. Everything compounds from there.

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