How To Save And Share Ads With Your Swipe File in Foreplay

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How To Save And Share Ads With Your Swipe File in Foreplay

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If you’re running ads for multiple brands, your inspiration is probably scattered everywhere. 

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DMs, screenshots, random links. 

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And nobody ever finds that “one great ad” again when it is time to make something new.

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Swipe File in Foreplay fixes that.

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It’s where you save, organize, and share ads with your team so they actually turn into creative that ships.

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See all your saved ads in one place.

Foreplay’s Swipe File

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You will see every ad you’ve saved with Foreplay in one view. For example:

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• Ads from the fastest growing brands like Ridge, HiSmile, Glossier.
• Your own saved ads
• Your team’s saved ads under Team ads.

You can also switch to Brands to filter ads by specific brands you care about, like:

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• 12th Tribe
• Alo Yoga
• Apple
• Etc.

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You can grab ads on mobile as you scroll. Yes, doomscrolling now counts as “strategy.”

From the Mobile saving section you can:

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• DM ads directly to the Foreplay Instagram account.
• Download the Foreplay app.
• Share ads straight from Instagram or TikTok into your Swipe File.
• Organize ads into boards and folders

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So when you see something good while scrolling, it’s one tap away from being saved for later.

Inside your Swipe File you can add any ad into a Board.

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Open the dropdown on an ad and you will see all your folders and boards, for example you could have boards for:

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• Products
• Collections (for each collection on your store)
• Campaigns like “Mother’s Day” or “Father’s Day”

Pick the right board and Foreplay gives you a share link so you can drop it in Slack, email, or whatever group chat your team is pretending not to mute.

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Over time you end up with clean, focused boards instead of random inspiration scattered across chats.

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Share individual ads in one click

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If you want to send an ad to someone, Foreplay makes it easy

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• Click the link icon on that ad
• Foreplay copies a direct link to your clipboard
• Paste it into any messaging app and your teammate can open it instantly

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No more screenshots or downloading, no more huge files and, no more “which ad are you talking about?”

To learn more about the ad, click the Ad Drawer for deeper insight.

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Here you can:

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• See all the metadata for that ad
• You can rate the ad
• Add tags so you can find it later

Click Creative Targeting to see who that ad is targeting.

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For example, you might see that this ad is targeting women that are Fashion Conscious. 

Hit “See more" and you will instantly see every ad targeting that same audience.

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Foreplay helps you go from “this ad looks cool” to “this is exactly how brands talk to this customer.”

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Using the Swipe File, you can:

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• Save ads from anywhere
• Keep them organized by product, collection, or campaign
• Share them easily with your team
• Learn who they are targeting and why they work

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You are not hoarding inspiration anymore. You are building a library your team can actually use.

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