Ad Inspiration

Unlock your creative potential with our blog on Facebook and TikTok ad creative inspiration. Get inspired by successful campaigns, innovative designs, and out-of-the-box ideas to create engaging content that captivates your target audience.

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How to Make an Instagram Moodboard in 2024

Don't just tell colleagues and clients about your creative concepts—show them. A well-designed Instagram moodboard communicates ideas visually and gets everyone on the same page.

Anna Sonnenberg
15
min read
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Download YouTube Shorts - Complete Guide to Save YouTube Reels in 2024

Both creators and businesses are starting to go full-in on YouTube shorts (aka YouTube Reels) as a way of gaining massive traction to build notoriety of their personal brand or introduce their product or service to the masses.

Zachary Murray
15
min read
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High-Converting Facebook & TikTok Ad Formats from Savannah Sanchez

In a digital age where consumer attention is gold, and we are all sprinting to the end of the rainbow - media buyers and creative strategists are constantly looking for innovative strategies to captivate audiences.

Foreplay Team
15
min read
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How to Identify & Create Unicorn Ad Creative with Dara Denney

Dara Denney, a maestro of marketing and a sage of strategy, recently demystified this concept in an her Fireside chat. This blog post isn't just a recap; it's your golden ticket to understanding and mastering the art of creating Facebook ads that don't just exist but thrive and conquer. Buckle up and let's go deep into the heart of Facebook ad creative, and how you can produce your own "Unicorn Ads".

Foreplay Team
15
min read
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How To Spy on Competitor Ads on Facebook (With Examples)

Want good creatives? Listen to your audience. Want great creatives? Watch your competitors.In the world of digital marketing, the ability to stay on top of competitors’ Facebook ads is not just a skill – it's a necessity for e-commerce store owners, marketers, and ad agencies.

Pia Mikhael
15
min read
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Seasonal Colours Behind Your Favourite Brands and Ads

Advertisers have always built emotional connections with customers through colour. From Christmas CocaCola to Autumn's Pumpkin Spice Starbucks, we break down the strategy behind these fan favourite campaigns.

Rheanna Egleton
15
min read
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November 001: Our New Chrome Extension!

When we first imagined Foreplay, saving ads from Facebook and Tiktok Ad Libraries was central to this idea. Our Chrome extension is our marque product feature that helps marketers source inspiration directly from these ad libraries and save them immediately to their swipe files and ad boards, just a few clicks. We’re very happy to announce that we’ve just 10x’ed that experience with our Foreplay Chrome Extension 2.0.

Zachary Murray
15
min read
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Guide to using Google Ads Transparency Center & Ad Library

For a long time, marketers have enjoyed using tools like the Facebook Ad Library & TikTok Creative Center to to keep a close eye on their competition and gain insights into their competitor's ads. Up until March 29th, this was not available for Google Advertisers, but we can all rejoice with the launch of The Google Ads Transparency Center (aka Google Ads Library). Today we are taking a deep dive into how to use this tool ads marketers to supercharge your advertising workflow.

Zachary Murray
15
min read
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Introducing Foreplay 2.0

One year ago, we became Foreplay, a reimagined yet simple way to collaborate on ad creative. The past 12 months have been incredible, going from a few hundred customers to a few thousand. In that time, we have launched significant features like Discovery, Briefs Beta, Foreplay Experts, along with 100's of minor updates and improvements. All of that pales compared to the massive update we’re launching today; we’re calling it Foreplay 2.0, our most significant update yet, with over 100 new features and improvements.

Zachary Murray
15
min read
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How to use the AIDA framework to write a TikTok Ad

Psst… we’ve got the secret to making high-converting ads on TikTok and her name is AIDA. In a world dominated by digital noise, capturing and retaining your audience's attention has become an art form, especially on TikTok. Whether you're a marketer, a business owner, or a content creator, communicating effectively and persuading your audience to stick around is a prerequisite to success with TikTok Ads.

Andrew Boardman
15
min read
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Ad Spy Alternatives - 7 Lucky Ad Research Tools to Try in 2023

Have you ever felt like a spy who lost their tool belt while researching your competitors' ad campaigns? It's understandable to feel that way since keeping tabs on your competitors' advertising strategies is crucial to staying on top of your game.

Zachary Murray
15
min read
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13 Outstanding Real Estate Facebook Ad Examples

Online marketing with platforms like Facebook Ads is one of the fastest and most capital-efficient ways to scale any business in 2023 and that statement remains true for Real Estate. From agents to brokers and even pre-construction sales, you can use the Meta advertising platform to grow your real estate business.

Zachary Murray
15
min read