ChatGPT is disrupting every industry under the sun and that remains true for Facebook advertising. If you are a media buyer, creative strategist or solo brand owner this is your complete guide to leveraging Chat GPT to scale and optimize your facebook ads.

Don't just tell colleagues and clients about your creative concepts—show them. A well-designed Instagram moodboard communicates ideas visually and gets everyone on the same page.

Both creators and businesses are starting to go full-in on YouTube shorts (aka YouTube Reels) as a way of gaining massive traction to build notoriety of their personal brand or introduce their product or service to the masses.

In a digital age where consumer attention is gold, and we are all sprinting to the end of the rainbow - media buyers and creative strategists are constantly looking for innovative strategies to captivate audiences.

Dara Denney, a maestro of marketing and a sage of strategy, recently demystified this concept in an her Fireside chat. This blog post isn't just a recap; it's your golden ticket to understanding and mastering the art of creating Facebook ads that don't just exist but thrive and conquer. Buckle up and let's go deep into the heart of Facebook ad creative, and how you can produce your own "Unicorn Ads".

Want good creatives? Listen to your audience. Want great creatives? Watch your competitors.In the world of digital marketing, the ability to stay on top of competitors’ Facebook ads is not just a skill – it's a necessity for e-commerce store owners, marketers, and ad agencies.

Advertisers have always built emotional connections with customers through colour. From Christmas CocaCola to Autumn's Pumpkin Spice Starbucks, we break down the strategy behind these fan favourite campaigns.

When we first imagined Foreplay, saving ads from Facebook and Tiktok Ad Libraries was central to this idea. Our Chrome extension is our marque product feature that helps marketers source inspiration directly from these ad libraries and save them immediately to their swipe files and ad boards, just a few clicks. We’re very happy to announce that we’ve just 10x’ed that experience with our Foreplay Chrome Extension 2.0.

For a long time, marketers have enjoyed using tools like the Facebook Ad Library & TikTok Creative Center to to keep a close eye on their competition and gain insights into their competitor's ads. Up until March 29th, this was not available for Google Advertisers, but we can all rejoice with the launch of The Google Ads Transparency Center (aka Google Ads Library). Today we are taking a deep dive into how to use this tool ads marketers to supercharge your advertising workflow.

One year ago, we became Foreplay, a reimagined yet simple way to collaborate on ad creative. The past 12 months have been incredible, going from a few hundred customers to a few thousand. In that time, we have launched significant features like Discovery, Briefs Beta, Foreplay Experts, along with 100's of minor updates and improvements. All of that pales compared to the massive update we’re launching today; we’re calling it Foreplay 2.0, our most significant update yet, with over 100 new features and improvements.

Psst… we’ve got the secret to making high-converting ads on TikTok and her name is AIDA. In a world dominated by digital noise, capturing and retaining your audience's attention has become an art form, especially on TikTok. Whether you're a marketer, a business owner, or a content creator, communicating effectively and persuading your audience to stick around is a prerequisite to success with TikTok Ads.

Have you ever felt like a spy who lost their tool belt while researching your competitors' ad campaigns? It's understandable to feel that way since keeping tabs on your competitors' advertising strategies is crucial to staying on top of your game.

Online marketing with platforms like Facebook Ads is one of the fastest and most capital-efficient ways to scale any business in 2023 and that statement remains true for Real Estate. From agents to brokers and even pre-construction sales, you can use the Meta advertising platform to grow your real estate business.