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January 001: Save Instagram Ads on Mobile

Since Foreplay’s inception EVERYBODY wanted to save ads on mobile. But, I had no idea how we would do it … until now. 3 weeks ago I had a call with a customer and they showed me a system they built for their VA to manually go and save ads they sent in their company group chat. Although I was impressed, enough was enough. That day we shifted most of our efforts to figure out how we can make this happen for you.

Zachary Murray
15
min read
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November 001: Our New Chrome Extension!

When we first imagined Foreplay, saving ads from Facebook and Tiktok Ad Libraries was central to this idea. Our Chrome extension is our marque product feature that helps marketers source inspiration directly from these ad libraries and save them immediately to their swipe files and ad boards, just a few clicks. We’re very happy to announce that we’ve just 10x’ed that experience with our Foreplay Chrome Extension 2.0.

Zachary Murray
15
min read
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October 002: Foreplay Launches a Mobile App

In a world where inspiration is often a fleeting phenomenon, we believe in providing you with the perfect creative sidekick, right at your fingertips. Welcome to the future of inspiration – the Foreplay Mobile App.

Zachary Murray
15
min read
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October 001: Loom Links, Brief Templates & Table View

Without a clear and concise brief, the creative process can stumble into ambiguity and uncertainty. Today we are launching three new updates to Foreplay Briefs to help you write better, faster and more detailed ad briefs.

Zachary Murray
15
min read
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September 002: Timeline View in Spyder

We are pumped to be launching a timeline view in Spyder today. The new view allows you to see a complete historical timeline of your competitors creative test.

Zachary Murray
15
min read
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Spyder - Automatic Ad Library Scraper

We are incredibly excited for our latest feature release; Spyder is a massive leap forward in tracking and analyzing what is working for your competitors in Facebook Ad Library. You can now automatically save any new ad a brand launches directly to Foreplay.

Zachary Murray
15
min read
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August 001: Dashboard, Grid Customization & More

Since the release of 2.0, I have been lucky enough to speak to customers every day, so many of you with incredible ideas on how the platform can evolve. The entire team is stoked and incredibly grateful for your feedback.To ensure speed and quality, we will move into doing bi-weekly release schedules to ship new hallmark features, while announcing minor platform improvements and bug fixes.

Zachary Murray
15
min read
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Introducing Foreplay 2.0

One year ago, we became Foreplay, a reimagined yet simple way to collaborate on ad creative. The past 12 months have been incredible, going from a few hundred customers to a few thousand. In that time, we have launched significant features like Discovery, Briefs Beta, Foreplay Experts, along with 100's of minor updates and improvements. All of that pales compared to the massive update we’re launching today; we’re calling it Foreplay 2.0, our most significant update yet, with over 100 new features and improvements.

Zachary Murray
15
min read