In a digital age where consumer attention is gold, and we are all sprinting to the end of the rainbow - media buyers and creative strategists are constantly looking for innovative strategies to captivate audiences.

Dara Denney, a maestro of marketing and a sage of strategy, recently demystified this concept in an her Fireside chat. This blog post isn't just a recap; it's your golden ticket to understanding and mastering the art of creating Facebook ads that don't just exist but thrive and conquer. Buckle up and let's go deep into the heart of Facebook ad creative, and how you can produce your own "Unicorn Ads".

Psst… we’ve got the secret to making high-converting ads on TikTok and her name is AIDA. In a world dominated by digital noise, capturing and retaining your audience's attention has become an art form, especially on TikTok. Whether you're a marketer, a business owner, or a content creator, communicating effectively and persuading your audience to stick around is a prerequisite to success with TikTok Ads.

TikTok has become one of the most popular social media platforms in recent years, with 150 million Americans creating and sharing videos every day. As the platform has grown, so have its advertising capabilities, with businesses and brands utilizing TikTok ads to reach their target audience.

It was a typical night for you, scrolling through your Instagram feed after a long day at work, and bam! You get hit with an ad for the shoes you discussed with your friend earlier that week. Platforms like Facebook and TikTok have been using data to target you for some time, but you might not have known that there was probably a person in charge of using this data to deploy targeted ad campaigns to get you to buy those shoes. The technical role for this person is known as a Media Buyer. This article is a complete guide to the state of social media buyers, including salary guidelines and how you can hire your own media buying weapon or get hired by your dream company as a buyer.

Creating a robust TikTok ad campaign will help scale up your business. Here is a guide on how to use TikTok Ad Library to get ad ideas for the campaign.

Whether you are a new to TikTok advertising, or a master at running TikTok ad campaigns, something you want to know is "How to see and manage your TikTok ad comments?"Although this can be easy if you're running Spark ads, since you will be able to see the comments from the TikTok post, you have to do a little bit of digging, and as a TikTok advertiser there is a more efficient way to manage your TikTok ad comments from your TikTok ads account.

New ad platforms offer unique opportunities to reach your target eCommerce audience - Discover how to scale your eCommerce brand using TikTok Ads.

The article will teach you the best way to save ad inspiration from TikTok and the TikTok Creative Center.