It was a typical night for you, scrolling through your Instagram feed after a long day at work, and bam! You get hit with an ad for the shoes you discussed with your friend earlier that week. Platforms like Facebook and TikTok have been using data to target you for some time, but you might not have known that there was probably a person in charge of using this data to deploy targeted ad campaigns to get you to buy those shoes. The technical role for this person is known as a Media Buyer. This article is a complete guide to the state of social media buyers, including salary guidelines and how you can hire your own media buying weapon or get hired by your dream company as a buyer.

When accounting for YouTube, Google is the largest digital ad platform in the world, but until today it was impossible to do creative research without sketchy 3rd party tools. On September 22nd 2022, Google finally answered the prayers of digital marketers and advertisers by launching an Ads Transparency platform, similar to the Facebook Ad Library.