Creative Strategy

Unleash the power of creative strategy in your Facebook and TikTok advertising campaigns. Gain insights into developing compelling brand stories, effective messaging, and cohesive visuals that resonate with your target audience and generate exceptional results.

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High-Converting Facebook & TikTok Ad Formats from Savannah Sanchez

In a digital age where consumer attention is gold, and we are all sprinting to the end of the rainbow - media buyers and creative strategists are constantly looking for innovative strategies to captivate audiences.

Foreplay Team
15
min read
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Creative Strategy Platform Synergies - How to Leverage Data with Evan Lee

Building systems and tools around your creative strategy workflow is the only way to ensure that your paid marketing efforts can compound. On a recent webinar with Evan Lee from Motion he breaks down how to get clarity in a world with multiple distributed platforms, building synergy both technically and amongst your team. In this post we are going to break down the key insights and learnings from his presentation. So buckle up as we dive into how to stack some serious firepower behind your creative strategy workflow.

Foreplay Team
15
min read
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How to Identify & Create Unicorn Ad Creative with Dara Denney

Dara Denney, a maestro of marketing and a sage of strategy, recently demystified this concept in an her Fireside chat. This blog post isn't just a recap; it's your golden ticket to understanding and mastering the art of creating Facebook ads that don't just exist but thrive and conquer. Buckle up and let's go deep into the heart of Facebook ad creative, and how you can produce your own "Unicorn Ads".

Foreplay Team
15
min read
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Harnessing Psychology in Creative Strategy: Sarah Levinger’s Insights on Consumer Behavior

Join us as we delve into the fascinating world of consumer psychology through the lens of direct response advertising with Sarah, a renowned consumer behavior analyst and founder of HG Performance Creative. In her recent webinar, Sarah shared her expertise on leveraging psychological principles to enhance advertising effectiveness. Here's a breakdown of how you can use a psychology lens as a creative strategist.

Foreplay Team
15
min read
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Facebook Ad Creativity Unleashed: Sipping the Creative Milkshake with Mirella Crespi

Picture this: a world where Facebook ads don't just scroll past unnoticed, but actually make you stop, look, and listen. That's the kind of magic Mirella Crespi, the maestro behind Creative Milkshake, whipped up in a recent webinar. With a sprinkle of humor and a dash of insight, she took us on a delightful journey through the art of Facebook Ad Creative. Let's dive into the key takeaways and actionable steps you can take to outperform your current ad creative.

Foreplay Team
15
min read
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How To Spy on Competitor Ads on Facebook (With Examples)

Want good creatives? Listen to your audience. Want great creatives? Watch your competitors.In the world of digital marketing, the ability to stay on top of competitors’ Facebook ads is not just a skill – it's a necessity for e-commerce store owners, marketers, and ad agencies.

Pia Mikhael
15
min read
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Seasonal Colours Behind Your Favourite Brands and Ads

Advertisers have always built emotional connections with customers through colour. From Christmas CocaCola to Autumn's Pumpkin Spice Starbucks, we break down the strategy behind these fan favourite campaigns.

Rheanna Egleton
15
min read
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How to write an effective creative brief (with templates and pro tips)

Stop spinning in circles with repetitive meetings and edits. A good creative brief starts your campaign on a solid foundation and makes sure everyone is on the same page from the get go.

Anna Sonnenberg
15
min read
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Spyder - Automatic Ad Library Scraper

We are incredibly excited for our latest feature release; Spyder is a massive leap forward in tracking and analyzing what is working for your competitors in Facebook Ad Library. You can now automatically save any new ad a brand launches directly to Foreplay.

Zachary Murray
15
min read
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The Power of Planning: Why Ad Creative Briefs are Essential for Successful Advertising

Unleash the power of planning with ad creative briefs. Discover what is a creative brief and how you can leverage it for successful advertising.

Zachary Murray
15
min read
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How to use the AIDA framework to write a TikTok Ad

Psst… we’ve got the secret to making high-converting ads on TikTok and her name is AIDA. In a world dominated by digital noise, capturing and retaining your audience's attention has become an art form, especially on TikTok. Whether you're a marketer, a business owner, or a content creator, communicating effectively and persuading your audience to stick around is a prerequisite to success with TikTok Ads.

Andrew Boardman
15
min read
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The Blueprint for Effective Ads: What to Include in Your Creative Brief

A creative team uses a well-crafted creative brief to develop compelling ads that capture the attention of their target audience. Let's explore what an ad creative brief include

Zachary Murray
15
min read
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The Ultimate Guide to Understanding What's a Good Cost-Per-Click

In this article, we'll look at factors that influence CPC rates as well as industry benchmarks for CPC that will help inform your decision-making process for your ad campaigns.

Zachary Murray
15
min read
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What is a Swipe File? Examples & Best Practices

Creating effective marketing campaigns can take a lot of work, especially if you’re running low on ideas. Fortunately, there are many ways to get out of a creative block, and making your own swipe file is one of them. You can take inspiration from your competitors and brainstorm project ideas in no time.

Zachary Murray
15
min read
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Creative Strategist Definition, Career and Salary Guide

We are living in a world where the definition of creative strategist is rapidly evolving across the marketing strategy and advertising industry. At the intersection of art and science creative strategist have evolved from hybrid roles shared amongst media buyers and designers into key roles that drive not only brand quality but paid media performance. In this article, we discuss what a creative strategist is, what creative strategists actually do, how to become a creative strategist and how to be a better creative strategist yourself!

Zachary Murray
15
min read
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How to Download and Save TikTok Video Ads from TikTok Creative Center

The article will teach you the best way to save ad inspiration from TikTok and the TikTok Creative Center.

Zachary Murray
15
min read
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How to Use Foreplay

Foreplay is the best way to save, organize and share advertising inspiration. This is a guide on how to get started using Foreplay to accelerate your advertising endeavours.

Zachary Murray
15
min read