Unleash the power of planning with ad creative briefs. Discover what is a creative brief and how you can leverage it for successful advertising.

Psst… we’ve got the secret to making high-converting ads on TikTok and her name is AIDA. In a world dominated by digital noise, capturing and retaining your audience's attention has become an art form, especially on TikTok. Whether you're a marketer, a business owner, or a content creator, communicating effectively and persuading your audience to stick around is a prerequisite to success with TikTok Ads.

A creative team uses a well-crafted creative brief to develop compelling ads that capture the attention of their target audience. Let's explore what an ad creative brief include

In this article, we'll look at factors that influence CPC rates as well as industry benchmarks for CPC that will help inform your decision-making process for your ad campaigns.

Creating effective marketing campaigns can take a lot of work, especially if you’re running low on ideas. Fortunately, there are many ways to get out of a creative block, and making your own swipe file is one of them. You can take inspiration from your competitors and brainstorm project ideas in no time.

At Soar with Us, Our team has audited over 100 TikTok ad accounts throughout 2022 - and we found a chilling truth before we execute complete advertising campaigns. Most TikTok advertising accounts are all constantly making the same mistakes.

We are living in a world where the definition of creative strategist is rapidly evolving across the marketing strategy and advertising industry. At the intersection of art and science creative strategist have evolved from hybrid roles shared amongst media buyers and designers into key roles that drive not only brand quality but paid media performance. In this article, we discuss what a creative strategist is, what creative strategists actually do, how to become a creative strategist and how to be a better creative strategist yourself!

The article will teach you the best way to save ad inspiration from TikTok and the TikTok Creative Center.

Foreplay is the best way to save, organize and share advertising inspiration. This is a guide on how to get started using Foreplay to accelerate your advertising endeavours.