The role of a Creative Director is ever evolving with vastly different key roles, responsibilities and salary guides. In this article we will break down the high level role of a creative director in digital marketing teams while giving you a step-by-step guide to hiring and compensating them so you can level up your companies creative work.

ChatGPT is disrupting every industry under the sun and that remains true for Facebook advertising. If you are a media buyer, creative strategist or solo brand owner this is your complete guide to leveraging Chat GPT to scale and optimize your facebook ads.

In a digital age where consumer attention is gold, and we are all sprinting to the end of the rainbow - media buyers and creative strategists are constantly looking for innovative strategies to captivate audiences.

Building systems and tools around your creative strategy workflow is the only way to ensure that your paid marketing efforts can compound. On a recent webinar with Evan Lee from Motion he breaks down how to get clarity in a world with multiple distributed platforms, building synergy both technically and amongst your team. In this post we are going to break down the key insights and learnings from his presentation. So buckle up as we dive into how to stack some serious firepower behind your creative strategy workflow.

Dara Denney, a maestro of marketing and a sage of strategy, recently demystified this concept in an her Fireside chat. This blog post isn't just a recap; it's your golden ticket to understanding and mastering the art of creating Facebook ads that don't just exist but thrive and conquer. Buckle up and let's go deep into the heart of Facebook ad creative, and how you can produce your own "Unicorn Ads".

Join us as we delve into the fascinating world of consumer psychology through the lens of direct response advertising with Sarah, a renowned consumer behavior analyst and founder of HG Performance Creative. In her recent webinar, Sarah shared her expertise on leveraging psychological principles to enhance advertising effectiveness. Here's a breakdown of how you can use a psychology lens as a creative strategist.

Picture this: a world where Facebook ads don't just scroll past unnoticed, but actually make you stop, look, and listen. That's the kind of magic Mirella Crespi, the maestro behind Creative Milkshake, whipped up in a recent webinar. With a sprinkle of humor and a dash of insight, she took us on a delightful journey through the art of Facebook Ad Creative. Let's dive into the key takeaways and actionable steps you can take to outperform your current ad creative.

Want good creatives? Listen to your audience. Want great creatives? Watch your competitors.In the world of digital marketing, the ability to stay on top of competitors’ Facebook ads is not just a skill – it's a necessity for e-commerce store owners, marketers, and ad agencies.

Advertisers have always built emotional connections with customers through colour. From Christmas CocaCola to Autumn's Pumpkin Spice Starbucks, we break down the strategy behind these fan favourite campaigns.

Stop spinning in circles with repetitive meetings and edits. A good creative brief starts your campaign on a solid foundation and makes sure everyone is on the same page from the get go.

We are incredibly excited for our latest feature release; Spyder is a massive leap forward in tracking and analyzing what is working for your competitors in Facebook Ad Library. You can now automatically save any new ad a brand launches directly to Foreplay.

Unleash the power of planning with ad creative briefs. Discover what is a creative brief and how you can leverage it for successful advertising.

Psst… we’ve got the secret to making high-converting ads on TikTok and her name is AIDA. In a world dominated by digital noise, capturing and retaining your audience's attention has become an art form, especially on TikTok. Whether you're a marketer, a business owner, or a content creator, communicating effectively and persuading your audience to stick around is a prerequisite to success with TikTok Ads.

A creative team uses a well-crafted creative brief to develop compelling ads that capture the attention of their target audience. Let's explore what an ad creative brief include

In this article, we'll look at factors that influence CPC rates as well as industry benchmarks for CPC that will help inform your decision-making process for your ad campaigns.

Creating effective marketing campaigns can take a lot of work, especially if you’re running low on ideas. Fortunately, there are many ways to get out of a creative block, and making your own swipe file is one of them. You can take inspiration from your competitors and brainstorm project ideas in no time.

We are living in a world where the definition of creative strategist is rapidly evolving across the marketing strategy and advertising industry. At the intersection of art and science creative strategist have evolved from hybrid roles shared amongst media buyers and designers into key roles that drive not only brand quality but paid media performance. In this article, we discuss what a creative strategist is, what creative strategists actually do, how to become a creative strategist and how to be a better creative strategist yourself!

The article will teach you the best way to save ad inspiration from TikTok and the TikTok Creative Center.

Foreplay is the best way to save, organize and share advertising inspiration. This is a guide on how to get started using Foreplay to accelerate your advertising endeavours.