Creative Strategy

Oren breaks down what a creative strategist does, how to write effective briefs, and the tools and insights needed to create scalable, high-performing content. This blog will teach you how to think, and win, like a content-native creative strategist.

Want a transparent look into your competitors' ad strategy? Spyder’s Creative Tests tab shows exactly which ads they launch, when they launch them, and which ones stay live, so you can start where they stopped testing.

Stop guessing which ad hooks work. We’re diving into Foreplay’s Spyder tool to show you how top brands like DRMTLGY use high-performing hooks that have run for hundreds of days. Learn how to find, filter, and pin the best hooks across competitors so you can test proven winners in your next creative. This is AI-powered creative research without the learning curve.

In Q2 2024, a well-established apparel brand partnered with Brick Social for one reason: they wanted Q4 to finally deliver what previous years had not.

In the competitive world of fitness apparel, Alo Yoga stands out with their sophisticated Facebook advertising strategy. Let's break down exactly how they're taking over the digital advertising space and what marketers can learn from their approach.

Let's see how the most successful streetwear brands are using Foreplay to create winning ad campaigns.

In the competitive snack food market, making effective ads requires more than just creative intuition - it demands data-driven insights and deep competitor analysis. Let's dive in and see how brands can use Foreplay to build ads that don’t just work, but dominate the competition.

I invited Ben Dyer, the Head of Growth from Webtopia to share how he and his team used a creative marketing strategy to grow an art DTC business.

I invited Toby Waller, an ex-Apple marketer, the founder of multiple eCommerce brands and the one of the co-founders of Brick Social to share how he broke seasonality for one of his brands.

Staying ahead of the competition demands data, insight and efficiency. This is why brands use Foreplay. The world’s largest dataset on ads - nothing says data-driven decisions like Foreplay.

We did a deep dive into Sporty & Rich's advertising playbook to reveal how they've mastered the art of fashion marketing through strategic ad creative execution.

Foreplay.co streamlines ad inspiration for Facebook, Instagram, and TikTok by replacing endless scrolling and disorganized screenshots with a powerful tool for ecommerce marketing agencies to develop winning creative.

There were a lot of memorable ads during this year's Super Bowl. We reviewed some of the standout ads - the one’s that caught our attention.

This is a breakdown of how brands like The Ridge use Foreplay to track their competitors, analyze best-performing ads, and launch ads that work on autopilot.

This is a breakdown of how brands like AG1 use Foreplay to track their competitors, analyze best-performing ads, and launch ads that work on autopilot.

Use these best examples of Facebook ads for education as inspiration to craft your own effective Facebook ads for educational programs and institutions.

This is a breakdown of how brands like Gymshark use Foreplay to track their competitors, analyze best-performing ads, and launch ads that work on autopilot.

Learn how to make video ads that captivate audiences and drive results. Get tips for every stage, from planning to execution.

Find the best BigSpy alternatives to track competitor ads efficiently. Learn about top options like Foreplay and AdSpy to improve your campaigns today!

Find the best AdPlexity alternatives for your ad campaigns. Compare top tools like Foreplay, SpyFu, and AdSpy. Choose the right one and boost results!

AdSpy vs. BigSpy vs. Foreplay: Compare these top ad spy tools for features, AI capabilities, pricing, and more to enhance your ad campaigns.

Madgicx vs. Revealbot vs. Foreplay: Compare top ad tools for automation, inspiration, and collaboration. See which platform best fits your needs. Start now!

Adscale vs. Madgicx vs. Foreplay: Compare these platforms to find the best for ad creativity, performance, and optimization. Discover your ideal tool today!

Let's break down the top David Ogilvy ads of all time, their cultural impact and what you can learn as a modern marketer.

Discover the magic of vintage advertising as we analyze the best vintage ads of all time and break down learnings for the modern day.

Compare AdEspresso, Madgicx, and Foreplay for Facebook and Instagram ads. Start enhancing your ad strategy now!

Triumph your creative block and discover advertising inspiration from some of the best growth teams using facebook app install ads.

Looking for Superside alternatives? Here are some platforms with advanced features and collaborative tools to elevate your creative work.

The all-new version of Spyder allows you to not only Scrape the Facebook Ad Library but extract meaningful insights from competitor ad creative.

Explore top alternatives to Moat Ad Search in 2024. Use Foreplay, Google Ad Transparency, and Facebook Ad Library to analyze display ads and enhance viewability.

Discover the role of a Creative Director, their importance in marketing, and salary insights. Learn from industry legends and chart your path to creative leadership.

Discover the best use cases and prompts to make the most of ChatGPT for running and optimizing Facebook ads.

Dive deep into the top 10 ad formats that are working to scale DTC e-commerce brands using Meta and TikTok Ads in 2024

Unlock the secrets of creative strategy synergy with key insights from Evan Lee's Fireside presentation. Discover how to blend analytics with creativity for marketing success. Read now for actionable tips and tools to revolutionize your approach!

the secrets of creating high-performing Facebook ads with our blog post on Dara Denney's webinar. Dive into the world of unicorn ads, learn key strategies for engagement, and discover actionable tips to transform your ad campaigns.

Explore the fascinating intersection of psychology and advertising with expert insights from Sarah Levinger. Discover how subconscious influences, framing effects, and more can elevate your Facebook ads.

Explore Mirella Crespi's creative workflow for Facebook ads. Discover secrets to effective research, innovative concepts, compelling copywriting, and data-driven iterations.

Use Facebook Ad Library to spy on competitors. Download their ads and learn strategies to improve your campaigns. Start spying and enhancing now!

Discover the best carousel ads for Facebook and Instagram to create more engaging and effective ad campaigns.

Advertisers have always incorporated colour strategy in their branding and marketing, we've collected the how and why behind the colours of each season.

Learn how to create an effective creative brief and discover how Foreplay's brief templates can streamline your creative workflow.

Learn how to automatically scrape meta ad library using Spyder. Centralized all of your ad creative research into a single platform with additional content analysis.

Unleash the power of planning with ad creative briefs. Discover what is a creative brief and how you can leverage it for successful advertising.

Discover the power of the AIDA framework for creating compelling TikTok ads. Learn how to grab attention, build interest, generate desire, and drive action using this proven marketing formula.

A creative brief helps teams develop compelling ads. Learn what makes a great ad creative brief and how it captures your target audience's attention.

In this article, we'll look at factors that influence CPC rates as well as industry benchmarks for CPC that will help inform your decision-making process for your ad campaigns.

Supercharge your marketing with swipe files. Learn what they are, why they’re important, and how to create them with examples and best practices. Boost your skills today.

Learn about the role of a creative strategist in marketing. Discover how they blend data and creativity, working with teams to enhance performance.

Save TikTok video ads easily with our 3-step guide. Use Foreplay tools to capture and save video ads effectively. Follow our steps and streamline your process.

Foreplay is the best way to save, organize and share advertising inspiration. This is a guide on how to get started using Foreplay to accelerate your brand or agency.