How to provide world Class Creative Strategy with Foreplay
If you're a marketer or agency, Foreplay turns your scattered ad inspiration into a structured creative system. It lets you save, organize, and analyze the top-performing ads from the fastest-growing brands so you can build your next winning ad based on what actually works.
This is how marketers and agencies can use Foreplay to deliver world-class creative strategy for the brands that they work with.
If you're like me, you probably have Instagram DMs or TikTok DMs full of ad inspiration that you find while you're scrolling through your feeds that you send to your coworkers or to your friends that never make it to execution.
You never turn them into ads.
You never use that inspiration to make your next best performing ad.
Foreplay is your solution.
In Foreplay, looking at Swipe File, I can see every ad that I save and all my team saves, if I look at the team ads section.
I can organize these into different folders for the different products that I have.
The different collections.
The different campaigns.
All the different niches.
If I'm an agency that operates in multiple different niches, I might want to organize ads into those different niches, so that later on, I can see all of the inspiration that I built up for the different industries that I work with.
In Foreplay, you can build different folders and different boards under each folder for all of the brands that you're working with to keep things organized.
Let's take a look at the ways that you, as a creative strategist, can use Foreplay to launch your next best performing ad.
Let's start by looking at an ad from the Nude Project that I saved and I manually uploaded into the platform because I wanted to use it as inspiration for Foreplay's next ad.
It's a fun ad where this guy is trying to balance two cocktails while he's swimming in the pool and I thought "Hey, why not record it this video in my pool?"
So, I made my own version for Foreplay and we can check that out here.
.png)
You can see the actual ads that the world's best experts are actually using to find new customers right now.
Instead of just seeing opinions on Instagram and TikTok from the world's best marketers about how you should run your ads, you can see the actual ads that are running and are being kept turned on right now for the fastest growing brands.
In the Discovery section, I can see every ad launched by any brand and if I got into the brand section, I can add filters for different niches.
Let's say I was looking for fashion brands. I could see the top fastest growing fashion brands right here in Foreplay.
And if I recognize a market leader, I could open up that brand and see every ad that they've ever launched.
But maybe I'm not that interested in the ads that they just turned on.
What if they don't work?
What if they turn them off tomorrow?
Do I want to use that as inspiration from my next ad?
Maybe, they might have some of the most highly paid experts in the world that are producing these ads right now.
But what if I want to see the ads that are actually working for them?
The ads that they kept turned on the longest.
Here in Foreplay, I can actually change the sorting to not just look at the newest ads or the oldest ads, but the longest running ads.
Those are the ads that are probably working for them.
Think about the ads in your account. If you had an ad that was running for almost a thousand days, would that ad be burning money?
Or would that be an ad that was performing really well? It would probably be an ad that was crushing it for your brand.
What if I just want to see the longest running ads that are still active right now?
I can add a filter for status and see only the ads that are still running.
If they're still running those ads, I would assume that they're probably working for that brand. Unless they love burning money.
I can save these ads to my Swipe File, or I can add them to those boards that I've made for my different products, collections, campaigns, and niches.
Or if I'm working with a specific brand, that this ad would be perfect inspiration for, I can add it to that brand's folder and one of the boards in that folder as well.
That's how you as a marketer, creative strategist or marketing agency can use Foreplay to deliver world-class creative strategy for the brands that you work with.
