How to Analyze Top Performing Hooks
Stop guessing which ad hooks work. We’re diving into Foreplay’s Spyder tool to show you how top brands like DRMTLGY use high-performing hooks that have run for hundreds of days. Learn how to find, filter, and pin the best hooks across competitors so you can test proven winners in your next creative. This is AI-powered creative research without the learning curve.
Let's talk about hooks. Hooks are extremely important that the first 1-3 seconds in a video that stops the scroll and wins interest.
Let's jump into Foreplay and see how you can analyze top performing hooks and use them in your next creative test to find the best performing hooks and use them as inspiration for your next ad.
Here in the ad library section of Foreplay, we're looking at DRMTLGY, a fast growing skincare brand and I want to know which hooks are working best for them.
So in the top performing hook section, I can see their hooks ordered by the length of time that they've been kept turned on in their ads.
I can see their top performing hook here has been used for 500 days and it's video from a product launch.
If I click on hooks, I'll come into the hook section of the Spyder product where I can see all of the hooks that DRMTLGY are currently using. Keep in mind, you can do this for any brand, it could be a direct competitor, it could be an agency, or it could be a brand that's selling the same product or even different products, but they're growing very fast.
You want to understand those hooks and maybe repurpose them for your own brand. Because you could test thousands of different hooks, but why test thousands of hooks when you can find out which ones work and then apply them to your brands.
So coming back into the hook section here, I can see the latest run hooks, the hooks that DRMTLGY launched most recently.
But maybe I'm not that interested in the latest run hooks. Maybe DRMTLY have a huge marketing team with colossal marketing budget, and I actually just want to see what they kept turned on.
So I can sort by the longest running up here in the top left and I can add a filter again to just see the ones that are active.
And this is their top performing hook. That's the hook that they kept on on for nearly a thousand days. Let's check out this ad.
Cool ad. Very, very short. Few different creators talking about the product that they like, and it has tons of active in it.
This was a hook that worked for them for nearly a thousand days. Would it work for us or the brands that we're working with potentially?
Imagine, for a second, that you had to watch all of these videos and type out all of these hooks. It would be exhausting, but here in Foreplay, the whole transcript is pulled for you and that first hook is organized for you at a glance.
You can tell from here in Spyder, which hooks are performing the best for each brand and then pin those. In the hook section you can pin them for later and then in your next creative tests, you can launch ads based on the best performing hooks for each of these different brands.
There is really no other product like this where you can get so much information.
You could set up a very complicated workflow using multiple AI tools to get this sort of information but it's hard to train up team members at your agency as your agency grows and continues to serve more brands. You can get your hooks, the top performing hooks for some of the fastest growing brands just automatically fed to you by your digital marketing assistant.
This is AI without the learning curve.
