How Kasper Used Foreplay to Cut Power Kitchen’s CAC in Half During Peak Season

Today I invited Sasha from Kasper to talk about how they drove explosive growth for Power Kitchen.

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If you work in consumables and replenishables... (or might in the future)

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This is for you.

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‍Kasper work with growth driven brands that need to move fast.

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They're creative-on-demand.Designed for companies that can’t afford to move slowly, when timing is their edge.

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That was exactly the case with Power Kitchen, a fast-scaling meal delivery brand in Canada.

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They came to Kasper with a clear understanding of their audience and an urgent timeline.5 weeks to acquire as many customers as possible during the New Year’s window, the biggest moment of the year for their business.

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Power Kitchen were getting ready to feed a nation, and they had to do it in just over a month.

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There wasn’t room for making guesses.

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Throwing spaghetti at the wall and seeing what sticks.Every week needed to deliver.

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Every creative asset had to count.

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Out-Create, Don’t Outspend

Power Kitchen didn’t want to slug it out in Meta’s expensive conversion campaigns.

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Competing head-to-head with multinational brands burning through ad budgets wasn’t the play.

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Their strategy focused on filling the top of the funnel with qualified leads, then nurturing them through SMS and email.

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But the only way that strategy would work was with creative.

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‍A lot of it.

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They knew each lead needed to see at least five different creatives before converting.

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They needed to test everything, UGC mashups, brand videos, statics, VSLs, fast.

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Validate what worked, cut what didn’t, and double down.

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Every day spent waiting on creative was a missed opportunity.

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They needed creative at the speed of strategy.

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Kaspers model is built for this kind of scale. They produced dozens of Meta ad creatives each week, tailored to every campaign objective, lead gen, video views, awareness, and conversion.

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What made it work wasn’t just output, it was the tight feedback loop.

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Power Kitchen sent us regular performance updates from Lens by Foreplay: top hooks, CPC data, conversion rates, thumb-stop stats.

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Then the team used that to steer the next batch of creative, making small pivots and bold iterations every 2–3 days.

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Powered by Foreplay

"A huge part of our ability to move this fast was Foreplay.

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We leaned heavily on Foreplay’s Spyder tool and inspiration boards to identify emerging trends, save examples, and dissect what was working across other industries and markets. This gave our creative team the starting point for each sprint and helped us shape smarter, tighter briefs.

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It became the connective tissue between ideation and execution. In January alone, we produced over 200 creatives, from scroll-stopping UGC to polished brand spots to modular statics that could be repurposed across placements.

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Using foreplay cuts our time to brief and delivery of creatives down by 50%. When we are on tight timelines for clients during peak seasons, every hour matters."

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The Results

This creative engine and let performance data guide iteration, Power Kitchen achieved what most brands struggle with in Q1...

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🏆  They cut CAC by over 50%,

🏆  Avoided costly conversion wars... and

🏆  Built a scalable model for top-of-funnel growth.

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All in 5 weeks. Not bad hey?

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The Outcome

For us, this project proved something we already believed: that creative is a growth lever, not a nice-to-have.

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What made it work wasn’t just volume, it was speed, structure, and responsiveness. With the right systems in place, Foreplay for inspiration and briefing, Kasper for execution, Power Kitchen turned their most critical acquisition period into a case study in creative velocity.

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And in today’s attention economy, creative velocity wins.