Swipe File

Unlock the secrets of a swipe file and revolutionize your Facebook and TikTok advertising strategies. Discover what a swipe file is, how to create one, and the countless ways it can supercharge your ad campaigns.

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How to Make an Instagram Moodboard in 2024

Don't just tell colleagues and clients about your creative concepts—show them. A well-designed Instagram moodboard communicates ideas visually and gets everyone on the same page.

Anna Sonnenberg
15
min read
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Download YouTube Shorts - Complete Guide to Save YouTube Reels in 2024

Both creators and businesses are starting to go full-in on YouTube shorts (aka YouTube Reels) as a way of gaining massive traction to build notoriety of their personal brand or introduce their product or service to the masses.

Zachary Murray
15
min read
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January 001: Save Instagram Ads on Mobile

Since Foreplay’s inception EVERYBODY wanted to save ads on mobile. But, I had no idea how we would do it … until now. 3 weeks ago I had a call with a customer and they showed me a system they built for their VA to manually go and save ads they sent in their company group chat. Although I was impressed, enough was enough. That day we shifted most of our efforts to figure out how we can make this happen for you.

Zachary Murray
15
min read
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The Swipe File: What is it and how to turn it into your secret weapon

Ever wondered how top marketers stay ahead of the curve? The answer might be simpler than you think: swipe files. In this post, we'll unravel the mystery of swipe files and show you a step-by-step guide on how to harness its power for your next campaign.

Erin Pennings
15
min read
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November 001: Our New Chrome Extension!

When we first imagined Foreplay, saving ads from Facebook and Tiktok Ad Libraries was central to this idea. Our Chrome extension is our marque product feature that helps marketers source inspiration directly from these ad libraries and save them immediately to their swipe files and ad boards, just a few clicks. We’re very happy to announce that we’ve just 10x’ed that experience with our Foreplay Chrome Extension 2.0.

Zachary Murray
15
min read
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Guide to using Google Ads Transparency Center & Ad Library

For a long time, marketers have enjoyed using tools like the Facebook Ad Library & TikTok Creative Center to to keep a close eye on their competition and gain insights into their competitor's ads. Up until March 29th, this was not available for Google Advertisers, but we can all rejoice with the launch of The Google Ads Transparency Center (aka Google Ads Library). Today we are taking a deep dive into how to use this tool ads marketers to supercharge your advertising workflow.

Zachary Murray
15
min read
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Introducing Foreplay 2.0

One year ago, we became Foreplay, a reimagined yet simple way to collaborate on ad creative. The past 12 months have been incredible, going from a few hundred customers to a few thousand. In that time, we have launched significant features like Discovery, Briefs Beta, Foreplay Experts, along with 100's of minor updates and improvements. All of that pales compared to the massive update we’re launching today; we’re calling it Foreplay 2.0, our most significant update yet, with over 100 new features and improvements.

Zachary Murray
15
min read
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What is a Swipe File? Examples & Best Practices

Creating effective marketing campaigns can take a lot of work, especially if you’re running low on ideas. Fortunately, there are many ways to get out of a creative block, and making your own swipe file is one of them. You can take inspiration from your competitors and brainstorm project ideas in no time.

Zachary Murray
15
min read
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How to Spy on Your Competitors Facebook Ads - 2023 Facebook Ad Spy Guide

Get the most out of the Facebook Ad Library by using it to take a look at your competitor’s ads, gaining inspiration for ad creative ideas. Supercharge this process by using our platform, Foreplay to permanently save ads that you like, something you cannot do using the Ad Library alone.

Zachary Murray
15
min read
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How to Download and Save Ads From Facebook Ad Library (3 steps)

Facebook Ad Library is one of the most important tools for marketers to gather inspiration, new ideas, research competitors, and much more.

Zachary Murray
15
min read