1. The Art of Creative Research: More Than Just a Hunch
"Research trends, the audience, and the competitor landscape." Mirella turns research into an art form. It's not just about knowing what's out there; it's about understanding the pulse of the market, the whispers of the audience, and the moves of your rivals. It's like being a detective in a world of ads.
"We research trends, we research the audience and the competitor landscape." - Mirella Crespi
How to Conduct Creative Research
- Keep an eye on the latest trends using Facebook Ad Library but don't chase them blindly.
- Listen to what your audience is saying across the web in ad comments or reviews.
- Use tools like Foreplay to track your creative insights.
2. The Creative Kaleidoscope: Mixing and Matching Ad Concepts
Nowadays creative is your targeting! Imagine your ad creatives as a kaleidoscope, with each turn revealing a new pattern to captivate different viewers. Mirella shows us that variety isn't just the spice of life; it's the bread and butter of effective advertising.
How to use creative diversity as your targeting
- Play with various ad formats and see what captivates your audience, and has good leading indicators.
- Match your messages to the heartbeat of your customer's emotions.
- Use a concept map to keep your creative iterations on track.
3. The Hook, Line, and Sinker of Copywriting
Video ad structures for direct response always start with a really strong hook. Pulling attention off organic content is no easy task, Mirella teaches us how to bait our hook with irresistible copywriting. It's about catching the fish in the first few seconds, keeping it hooked with engaging content, and reeling it in with a compelling call-to-action.
How to write high-converting hooks
- Create hooks that are more captivating than a cliffhanger in a soap opera.
- Make sure your ad tells a story that touches hearts and minds.
- End with a call-to-action that's clear, concise, and compelling.
"The hook is when you present the what's in the way, what the product is and why I should buy it." - Mirella Crespi
4. The Data Dance: Twirling Towards Better Ads
Set up a system that allows you to quickly iterate based on performance data. Data isn't just numbers; it's the rhythm to which your ads should dance. Mirella shows us how to twirl our strategies based on what the data hums, ensuring our ads don't step on the toes of irrelevance.
How to find insights hidden in your creative data
- Use analytics tools like Motion to easily visualize your ad performance.
- Keep an eye on metrics that matter and let them inform your next creative brief.
- Be nimble and quick to iterate based on how your data evolves.
"Set up creative analytics and reporting to really understand what ads are working and hypothesize as to why." - Mirella Crespi
Mirella Crespi's Fireside talk wasn't just informative; it was a completely transparent look into how her agency produces incredibly high performing Facebook and TikTok ads at scale.
With her blend of humor, expertise, and actionable insights, she's shown us how to make our ads not just seen, but remembered but drive real business impact.
If you are looking to hire a top-tier agency to help scale your ad creative reach out to Mirella from Creative Milkshake.