How brands like Alo Yoga launch Facebook Ads that work

If you make ads on Facebook and you're spending thousands testing ads, this is for you. 

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What if you could see every ad that the fastest growing competitors are launching? 

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Let's say I'm making ads for a fashion brand. I can see all of the biggest brands here and then I can filter them down by niche to see just fashion brands. Let's say I'm interested in which ads are working best for a brand like, let's say, Alo Yoga. 

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Let's open up Alo Yoga and see exactly all of the ads that Alo Yoga are running right now. I can see that they've launched all of these very recently, but some of them are already turned off. So let's turn on this filter to see the longest running ads and then add a status filter to see the ones that are still running right now. 

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We can see that we've got this ad which says celebrity approved workout gear stock up on your favorites and we have a carousel of different underwear and joggers for men. This might actually be a DPA, a dynamic product ad. 

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We can open it up and take a look at the metadata of the ad. You can see that it's in long format. We have the product name here. We have a shop now button and it's going to the homepage. Looks like it's still running. It's been running for 88 days. 

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It's showing each user the product that they're most likely to purchase. We can see that the niche is accessories. We have underwear, fashion products here, and some joggers. 

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We can save that to our swipe file so that we can relay that to our creative teams later. Or we can come back and take a look at a bunch of different ads from Alo Yoga here as well. 

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Looks like we've got a couple of very similar ads with different product collection selected that are focused on female oriented products. 

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So now we know Alo Yoga's DPA strategy. They're not running a DPA with all products. It looks like they're running a DPA with accessories and products for specific genders.

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I can save that to my swipe file so that later on when I'm communicating with my creative team, I can say to them, "Hey guys, for our DPA strategy, we're going to split things out by genders here." 

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Something else we noticed in their ads is that there is dynamic content optimization. We have two different versions for different feeds. 

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It’s important when we're working creators and designers and even our in-studio team, the people who are picking up the cameras to let them know, “hey, we're going to need to be able to shoot this so it can be used in different formats”. 

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And that is how you can use foreplay to make your next best performing ads.