Driving Scaled Creativity and Performance in Digital Advertising

In digital advertising, scaling creative effectively is one of the biggest challenges. When speed, iteration, and performance matter most, traditional workflows just don’t cut it. Foreplay.co changes that. Turning the creative process into a streamlined, repeatable system that helps agencies and brands launch better ads, faster.

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The Challenge: Scaling Creative Without Slowing Down

Before Foreplay.co, concept development was messy,spread across disconnected docs, vague deliverables, and constant back-and-forth. This slowed down testing and made iteration inefficient.

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To scale digital performance, teams don’t just need more creative they need a smarter way to build and manage it. That’s exactly what Foreplay.co enables.

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The Foreplay.co Effect: Predictable, Scalable Creative Systems

Foreplay.co’s AI Brief Generator transforms raw ideas into structured, actionable briefs and storyboards cutting pre-production time in half. With full control over inputs like brand identity, product messaging, target audience, and tone, every asset is aligned and performance-ready.

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At Webtopia, Foreplay.co has helped drive over $1.7 million in revenue in the last 90 days with global brand partner iHerb as a standout success.

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Using Foreplay.co, we produce over 120 unique ad creatives per month for iHerb, powering rapid testing and constant iteration at scale.

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Core Features That Power Our Workflow

• AI-generated scripts customized to brand tone and audience
  
  
• Visual storyboards built with auto-generated frames
  
  
• Dynamic deliverables that guide production teams
  
  
• Fast regeneration of hooks, CTAs, and angles for A/B testing
  
  
• Text overlay tools for performance-optimized messaging
  

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Faster Testing. Smarter Iteration.

Speed is everything in performance creative. Foreplay.co enables us to rapidly test and refine multiple creative angles,identifying what works and scaling it fast.

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Reusable templates include:

• Brand guidelines
  
  
• Audience insights
  
  
• Clear campaign objectives
  
  
• Scripts, storyboards, references
  
  
• KPIs and timelines
  
  

This structure eliminates guesswork and keeps teams aligned.

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Built for Scalable Creative Workflows

Foreplay.co supports the full creative lifecycle:

• Concept Stage: Speeds up ideation with automated scripting and visual framing
  
  
• Execution Stage: Bridges strategy and production with detailed, dynamic outputs
  
  
• Iteration Stage: Makes it easy to tweak and optimize top-performing creatives
  
  

This system has helped Webtopia and our partners increase output, reduce costs, and improve performance at scale.

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Real Results: Revenue, CAC Drops, and High Creative Volume

From inspiration boards to weekly creative production, Foreplay.co powers high-volume, performance-focused campaigns.

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The impact:

• $3.7M+ in revenue driven over the past 90 days
  
  
• 50%+ reduction in CAC during peak promotional windows
  
  
• 120+ ad creatives produced monthly for iHerb

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Whether it's testing product angles or localizing for new markets, Foreplay.co helps us execute faster and smarter.

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Conclusion

Foreplay.co is more than a tool, it’s the engine behind our creative scale. It unites strategy, design, and production in one system, allowing our team to move fast, stay aligned, and consistently generate results.

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With AI-powered tools, structured workflows, and a system built for iteration, Foreplay.co enables agencies and brands like Webtopia to produce better ads, faster and at scale.