The UGC That Brought ARMRA Over 10,000 New Customers
This blog breaks down how UGC Factory helped ARMRA acquire more than 10,000 new customers by turning complex science into simple benefits, creating clear differentiators, and crafting believable multi-angle UGC that outperformed ARMRA’s traditional ads.
Everyone has an opinion about UGC. Some say it works. Some experts say it's dead. Some say customers know it's an ad so they scroll past UGC. Others say only customer generated content works now, or that you need the founder on camera for anything to convert.
If those are the rules, ARMRA is breaking them.
Their UGC brought in more than 10,000 new customers.
And UGC Factory engineered the whole thing. Their videos drove 1.8 million dollars in new customer revenue at better efficiency than ARMRA’s average video ads.
Here is how they did it.
Turning Complex Science Into Simple Benefits
ARMRA’s big challenge was explaining highly technical science in a way normal people can understand. Things like Cold Chain BioPotent Pasteurization and 400 bioactive nutrients do not mean much to the average person.
UGC Factory took the complexity and turned it into simple, relatable language.
“Think of it as nature’s most powerful recovery and immune booster.”
“It is like giving your body the blueprint for peak performance. Not just protein, but recovery, endurance, and strength.”
This style of educational UGC helped turn science into sales.
Separating ARMRA From the Supplement Crowd
Most supplements fall into powders and pills. ARMRA needed to show it was different. They created UGC concepts like “3 Reasons Why I Use ARMRA” that clearly positioned it as a whole food source, not another protein powder.
Creators used visual comparisons and clean storytelling to make the difference obvious. This helped ARMRA carve out its own lane in a crowded category.
Speaking to Every Type of Customer
ARMRA needed to win both athletes and everyday health seekers. UGC Factory solved this by building dual narrative UGC. One version spoke to athletes. One version spoke to busy parents and professionals. Both carried the same core message.
“Whether you are pushing limits in the gym or just trying to feel your best every day.”
This balance let ARMRA scale without alienating a huge part of their potential market.
Making ARMRA Undeniable
Supplements have become overwhelming. There is a product for everything. Probiotics, greens, collagen, protein, powders, mixes, blends. Every brand promises magic.
It is easy to dismiss one person saying a product worked for them. But ten people saying the same thing? That hits differently.
UGC Factory worked with ARMRA to build a loud, credible, and unified message.
“I have tried it all. Collagen, greens, protein. Only ARMRA made a real difference.”
The stories felt real. They sounded like customers talking to other customers. And that made ARMRA’s promise feel believable.
The Numbers Do Not Lie
The UGC campaigns outperformed ARMRA’s traditional ads across the board.
ARMRA x UGC Factory
1.8M spend → 10,391 purchases → 175.90 CPA
ARMRA Traditional Video Ads
937K spend → 5,139 purchases → 182.45 CPA
ARMRA is now a leader in the wellness category powered by UGC that actually works.
How Lens Helps You Create Ads Like This
If you want to build high converting UGC at scale, you need to know what is working and why. That is what Lens was built for.
My goal is simple
Decrease the time it takes your team to figure out what to launch next.
Increase your hit rate.
Connect your products with more of your customers.
Make your ad spend go further.
Help you make your next ad undeniable.
Lens analyzes all your ads, compares them to more than 30,000 Shopify stores, and gives you clear direction on what to make next. It is what UGC Factory uses to build reports and create ads that move brands from one revenue range to the next.
If you want to try it, reply “LENS” and we will set up a call to get your team onboard.
Switching from a different reporting tool? Book a call and we will get everything set up for your brands one on one.
In less than 30 minutes, your whole team will be aligned and moving faster with Lens.
