Jack Kavanagh

Super Bowl ads are the most expensive impressions in the world. Every brand that ran one this year spent more on 30 seconds than most businesses spend on marketing in a year. The best marketers treat it like a free research library built by the highest paid creative teams in the world.

This is how to use Foreplay’s Discovery product as a real creative strategy tool.

If you want Foreplay feeding your stack instead of clicking around the UI, this walkthrough shows how to use the Foreplay API to search 100M+ ads from any automation tool. You will see how to set up the request, filter for exactly the ads you care about, and send the results straight into Slack, Sheets, or whatever workflow you already use.

This walkthrough covers how to use Swipe File in Foreplay to save ads from anywhere, sort them into clean boards, grab links for your team, and dig into targeting and performance so you go from “this ad looks cool” to “this is exactly how they talk to this customer.”

This guide shows how to use the dashboard, reports, creative tests, and inspiration feed to see what is working now, what to scale, what to kill, and what to test next, all in one place.

This guide shows you a simple system for finding hooks that already work in the wild. You will see how to use Foreplay’s Spyder to track winning openers, save them into boards, and build new ads on top of what the market has already proved.

This is a break down how to use Spyder to quietly watch the live ad market. See what top brands actually scale, how many creatives they run, which pages they send traffic to, and which hooks keep showing up so you can build smarter campaigns for your clients.

Your ads are only as good as the page you send people to. This post shows you how to use Foreplay’s Landing Pages tab to audit traffic, study what high-performing brands do, and build smarter landing page strategies for your clients.

Learn how to easily create an existing post ad on Facebook to boost your best-performing content and reach more customers. This step-by-step guide walks you through the process with simple tips and helpful insights.

A simple guide on choosing the right products for your ads by focusing on demand, supply, and margin to maximize profitability and long-term customer value.

Learn how to clean up your Meta Ads Manager view and track the metrics that actually matter. This quick guide walks you through customizing columns, building efficiency metrics, and analyzing the full creative funnel.

This blog post reveals how to sell world-class creative strategy services by abandoning outdated pitch methods and instead using competitive intelligence tools for a live, data-driven demonstration of competitors' most successful ads and landing pages. This approach allows agencies to instantly establish credibility by showing clients exactly which validated creative concepts will lead to winning campaigns.

How creative strategists can move their clients forward by using Foreplay to deliver clear inspiration, tight briefs, and a weekly creative rhythm that actually gets results.

In this blog and accompanying video, Jack Kavanagh shows how Foreplay helps creative strategists work faster, stay organized, and share inspiration in a format that teams can act on instantly.

In this blog, and the video in the blog, Jack Kavanagh explains how to set up a clean geo targeted Facebook campaign in the new Advantage Sales flow, showing you where to find location controls, how to restrict expansion, and how to combine city targeting with custom audiences.laining

Breaking down how UGC Factory helped ARMRA acquire more than 10,000 new customers by turning complex science into simple benefits, creating clear differentiators, and crafting believable multi-angle UGC that outperformed ARMRA’s traditional ads.

This is how to set up a Facebook retargeting campaign inside the new Advantage+ Sales flow, showing exactly how to override Meta’s defaults so your ads reach only past customers or site visitors.

Foreplay’s latest Lens update unifies creative analytics, audience segmentation, production workflows, and attribution into a single system designed to help teams scale paid creative with precision and speed.

How to review and correct key interaction metrics in Meta Ads Manager such as thumb stop, watch, click through, quality click, product consideration, add to cart, and conversion rates to evaluate ad creative performance accurately.

How to create custom column presets in Meta Ads Manager to track spend, revenue, and key funnel metrics like thumb stop rate, watch rate, clicks, and conversions for clear Facebook and Instagram ad performance analysis.

How to choose products for Facebook ads by evaluating demand, supply, and profit margin to promote items that sell well, stay in stock, and drive long-term profitability.

How to change Meta ad attribution by going to the ad set level, opening Show More Settings, and choosing between standard, incremental, or different click and view windows to balance data volume and quality.

How Foreplay streamlines ad creation by organizing inspiration, providing a huge ad database, tracking competitors, generating creative briefs, and analyzing performance.

This is a step-by-step guide to creating a carousel ad in Facebook Ads Manager: choose the campaign and ad set, select the carousel format, add up to 10 image or video cards with headlines, descriptions, and links, write primary text, set a call to action, check promotions or email sign-up offers, and finish with tracking.

How to turn an existing Facebook or Instagram post into an ad by selecting the campaign and ad set, choosing Use Existing Post, adding text options, setting a call to action, checking promotions, reviewing enhancements, and adding tracking.

How to use the Foreplay community feed to find winning ad ideas. Find out how to filter by format, platform, status, category, style, and target market, and how to sort by recency or longevity to uncover the most relevant and high-performing ads for your next campaign.

Diving into the three key ways to boost Meta ad performance: launch more creative ads to find winning concepts, test new product–promotion combinations to drive demand, and improve the checkout experience on your site or app to remove friction and increase conversions.

This is a step-by-step guide to building a Facebook ad in Ads Manager, covering everything from naming the ad and setting partnerships to choosing creative, writing copy, and adding tracking. It explains how to upload assets, test multiple text variations, set URL parameters, and launch an optimized ad.

This blogshows how to set up a Facebook ad set step by step, choosing conversion goals, attribution windows, audience targeting, placements, and budgets to maximize efficiency and avoid wasted spend.

If you're a marketer or agency, Foreplay turns your scattered ad inspiration into a structured creative system. It lets you save, organize, and analyze the top-performing ads from the fastest-growing brands so you can build your next winning ad based on what actually works.

Oren breaks down what a creative strategist does, how to write effective briefs, and the tools and insights needed to create scalable, high-performing content. This blog will teach you how to think, and win, like a content-native creative strategist.

This blog covers how to setup your Facebook ad campaign at the campaign level, including naming conventions, budgeting strategies, audience segmentation, and settings for Advantage+ and custom audiences to ensure optimal ad performance and scalability.

Want a transparent look into your competitors' ad strategy? Spyder’s Creative Tests tab shows exactly which ads they launch, when they launch them, and which ones stay live, so you can start where they stopped testing.

If you're running creative strategy, you can't afford sloppy brand identity. Inside Foreplay's Briefs, you can lock in everything from fonts and tone to taglines and high-res assets so your creators hit the mark every time without endless back and forth.

What if you could see which ads your competitors actually keep running? This is how to spy on top-performing Facebook ads from brands like AG1, revealing their best hooks, CTAs, landing pages, and emotional angles so you can copy what works instead of guessing.

Stop guessing which ad hooks work. We’re diving into Foreplay’s Spyder tool to show you how top brands like DRMTLGY use high-performing hooks that have run for hundreds of days. Learn how to find, filter, and pin the best hooks across competitors so you can test proven winners in your next creative. This is AI-powered creative research without the learning curve.

The Ridge Wallet has mastered the art of Facebook advertising, and their strategy offers valuable insights for any brand looking to improve their ads. Let's dive deep into how they've built their successful ad campaigns and what we can learn from their approach.

In the competitive world of fitness apparel, Alo Yoga stands out with their sophisticated Facebook advertising strategy. Let's break down exactly how they're taking over the digital advertising space and what marketers can learn from their approach.

Let's see how the most successful streetwear brands are using Foreplay to create winning ad campaigns.

In the competitive snack food market, making effective ads requires more than just creative intuition - it demands data-driven insights and deep competitor analysis. Let's dive in and see how brands can use Foreplay to build ads that don’t just work, but dominate the competition.

I invited Ben Dyer, the Head of Growth from Webtopia to share how he and his team used a creative marketing strategy to grow an art DTC business.

I invited Toby Waller, an ex-Apple marketer, the founder of multiple eCommerce brands and the one of the co-founders of Brick Social to share how he broke seasonality for one of his brands.

Staying ahead of the competition demands data, insight and efficiency. This is why brands use Foreplay. The world’s largest dataset on ads - nothing says data-driven decisions like Foreplay.

We did a deep dive into Sporty & Rich's advertising playbook to reveal how they've mastered the art of fashion marketing through strategic ad creative execution.

Foreplay.co streamlines ad inspiration for Facebook, Instagram, and TikTok by replacing endless scrolling and disorganized screenshots with a powerful tool for ecommerce marketing agencies to develop winning creative.

There were a lot of memorable ads during this year's Super Bowl. We reviewed some of the standout ads - the one’s that caught our attention.

This is a breakdown of how brands like The Ridge use Foreplay to track their competitors, analyze best-performing ads, and launch ads that work on autopilot.

This is a breakdown of how brands like AG1 use Foreplay to track their competitors, analyze best-performing ads, and launch ads that work on autopilot.

This is a breakdown of how brands like Gymshark use Foreplay to track their competitors, analyze best-performing ads, and launch ads that work on autopilot.