How You Can Spy on Your Competitors
What if you could see which ads your competitors actually keep running? This is how to spy on top-performing Facebook ads from brands like AG1, revealing their best hooks, CTAs, landing pages, and emotional angles so you can copy what works instead of guessing.
If you run ads on Facebook, you probably watched a 1,000+ videos from experts that tell you that they know how to scale your ROAS to 3,000.
Does it work or are they just selling to you?
What if you could see the actual ads that the fastest growing brands are running? Would that change your strategy?
If you could see the ads that they kept turned on when they turned everything else off? If you could peek behind the curtain and see exactly which ads they're running right now to find new customers and which ads they're spending the most on?
Here in Foreplay I can see exactly what any brand is doing.
Taking a look at AG1 and I can see that they have 298 ads currently running
- 11 are videos
- 14 are images
- 17 are carousel
- 254 are DCOs
I can see exactly which landing pages they're sending people to and their top performing hooks as well.
And in the top right, I can change the sorting from newest, because I'm not that interested in which ads they launched most recently.
I want to see the ads they kept turned on the longest, so I can filter for the longest running ads.
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I can see here that they had this ad on for 519 days.
If I want, I can add it to a folder or my boards for one of the brands that I work with so that we can use this as inspiration for our next ad.
And guess what?
There's something else that's pretty interesting about this ad.
The CTA on this ad is "order now". It's not "shop now". A lot of ads use the "shop now" CTA, it's the most common CTA.
But AG1's longest running ad used the "order now", CTA, which is really interesting.
We can also see an AI analysis here.
We have urgency as the main emotion, and the creative is targeting health conscious people in both genders.
If I click "see more", I can see every ad that is competing for health conscious people on Facebook and Instagram.
We then want to add a filter to only see the ads that are still running. The ones AG1 are using right now to find new customers.
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I can see that they had this ad and it's been running for 504 days.
Now I could spend a huge amount of time reverse engineering why this ad worked.
It's a video.
I'd have to watch it, I'd have to see through all these different aspects, write them out, reverse engineer it.
Or I could replicate this ad with my brand, with my creators as best as we can 10 times over.
Instead of syncing time into understanding the strategy behind this ad in every single little piece of minutia that might be making this ad work, it might be worth focusing on the emotions and the structure and replicating it as many times as possible. We have as many swings at that and as many opportunities to replicate this success from AG1.
Look at ads that have run the longest for AG1.
Add those top performing ads to our Swipe File.
Use them as inspiration for our next ads.
And that's how you can spy on your competitors and see absolutely every single ad that they launch and which ones they keep turned on and identify best performers and save them in a way that you can share with your team so that you can replicate their success.
