Landing Page Strategy
Your ads are only as good as the page you send people to. This shows you how to use Foreplay’s Landing Pages tab to audit traffic, study what high-performing brands do, and build smarter landing page strategies for your clients.
If you run an agency or offer creative strategy, you can’t ignore landing pages.
Your ads do not work in isolation. You can have the best hook, angle and creative, but if you send people to the wrong page or a slow site, your performance falls apart.
Think about clicking an ad and staring at a blank white screen for eight seconds while the page loads. That click is dead on arrival. Your potential customer is going to back out and carry on watching funny cat video. Your ROAS is going to suffer, even if your Facebook ad creative did its job.
So you need a landing page strategy, not just an ad strategy
See exactly where brands send their traffic
Inside Foreplay you can use the Landing Pages tab to see which pages any brand is using in their ads.
You can:
See every landing page a brand sends traffic to
See how many ads are using each URL
Preview the page on desktop and mobile
Copy the URL to open it in your browser and study it properly
This works for:
Apps
Ecom brands
Agencies promoting their own services
If they are running ads, you can see where they send people.
A simple example. Take a brand like Nude Project.
Inside Foreplay, I can see that their top landing page is used in over a thousand ads. That alone tells me something. They are clearly confident this page works for cold traffic.
When I open it, I can see why:
It is a collection page for new arrivals, not a single product page
Products are always fresh because the collection updates as they launch new items
There is quick add to cart and color swatches right on the grid
This gives new customers a shopping experience instead of putting all chips on black with one product.
If they don’t like the first product they see, they still have many other options in front of them. They have the opportunity to scroll, see something they like and even add multiple items to cart in one visit.
Compare that to sending someone to one product page. If they are not into that product, the journey usually ends.
That is the kind of insight you only get when you actually look at where high performing brands send their traffic, not just what their ads look like.
How to use this in your work
If you are doing creative strategy for clients, you can use the Landing Pages tab to:
Audit where your clients are currently sending traffic
See how leading brands structure their landing pages for cold traffic
Borrow patterns that match your client’s offer and AOV
Build landing page recommendations that are grounded in real examples, not theory
You are not guessing. You are looking at what the market is already proving at scale.
If you want, you can plug this into your existing Foreplay workflow with creative research, Spyder, and Briefs so your ads and your landing pages are working together instead of fighting each other.
