Blog

How to turn an existing Facebook or Instagram post into an ad by selecting the campaign and ad set, choosing Use Existing Post, adding text options, setting a call to action, checking promotions, reviewing enhancements, and adding tracking.

How to use the Foreplay community feed to find winning ad ideas. Find out how to filter by format, platform, status, category, style, and target market, and how to sort by recency or longevity to uncover the most relevant and high-performing ads for your next campaign.

Diving into the three key ways to boost Meta ad performance: launch more creative ads to find winning concepts, test new product–promotion combinations to drive demand, and improve the checkout experience on your site or app to remove friction and increase conversions.

This is a step-by-step guide to building a Facebook ad in Ads Manager, covering everything from naming the ad and setting partnerships to choosing creative, writing copy, and adding tracking. It explains how to upload assets, test multiple text variations, set URL parameters, and launch an optimized ad.

Foreplay has launched their competitor advertising API and you could win $5,000 by building an AI workflow

This week I invited Toby to talk about how they managed to sell $1,000,000 of bikini’s in winter. If you’re in fashion, or work at an agency that works with seasonal brands, this one’s for you.

Discover how Webtopia uses Foreplay.co to produce 120+ high-performing ad creatives per month. Learn how AI-powered briefs, storyboards, and smart workflows cut costs, reduce CAC, and drive millions in revenue.

Discover how Kasper helped Power Kitchen cut customer acquisition costs by over 50% during peak season using Foreplay to streamline creative production, accelerate testing, and out-create the competition.

This blogshows how to set up a Facebook ad set step by step, choosing conversion goals, attribution windows, audience targeting, placements, and budgets to maximize efficiency and avoid wasted spend.

If you're a marketer or agency, Foreplay turns your scattered ad inspiration into a structured creative system. It lets you save, organize, and analyze the top-performing ads from the fastest-growing brands so you can build your next winning ad based on what actually works.

Learn where to find your Facebook attribution settings in Meta ads manager. Beyond this understand fb attribution and how to unlock growth for your ads.

Oren breaks down what a creative strategist does, how to write effective briefs, and the tools and insights needed to create scalable, high-performing content. This blog will teach you how to think, and win, like a content-native creative strategist.

This blog covers how to setup your Facebook ad campaign at the campaign level, including naming conventions, budgeting strategies, audience segmentation, and settings for Advantage+ and custom audiences to ensure optimal ad performance and scalability.

Want a transparent look into your competitors' ad strategy? Spyder’s Creative Tests tab shows exactly which ads they launch, when they launch them, and which ones stay live, so you can start where they stopped testing.

If you're running creative strategy, you can't afford sloppy brand identity. Inside Foreplay's Briefs, you can lock in everything from fonts and tone to taglines and high-res assets so your creators hit the mark every time without endless back and forth.

What if you could see which ads your competitors actually keep running? This is how to spy on top-performing Facebook ads from brands like AG1, revealing their best hooks, CTAs, landing pages, and emotional angles so you can copy what works instead of guessing.

Stop guessing which ad hooks work. We’re diving into Foreplay’s Spyder tool to show you how top brands like DRMTLGY use high-performing hooks that have run for hundreds of days. Learn how to find, filter, and pin the best hooks across competitors so you can test proven winners in your next creative. This is AI-powered creative research without the learning curve.

Overview of Foreplay's new pricing updates with the launch of Lens creative analytics.

In Q2 2024, a well-established apparel brand partnered with Brick Social for one reason: they wanted Q4 to finally deliver what previous years had not.

The Ridge Wallet has mastered the art of Facebook advertising, and their strategy offers valuable insights for any brand looking to improve their ads. Let's dive deep into how they've built their successful ad campaigns and what we can learn from their approach.

In the competitive world of fitness apparel, Alo Yoga stands out with their sophisticated Facebook advertising strategy. Let's break down exactly how they're taking over the digital advertising space and what marketers can learn from their approach.

Let's see how the most successful streetwear brands are using Foreplay to create winning ad campaigns.

As a performance marketer who has spent $100Million+ on Meta and tests 1,000+ ads a month, I knew we needed a faster, more structured way to source winning ad ideas. So, we built a system that cuts ad research time in half.

Let’s dive into why Wallaroo Media uses Foreplay as a key part of their agency’s strategy and how it helps them both during the prospecting phase and long after a campaign goes live.