How to Sell Creative Strategy in a Pitch with a New Potential Client

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How to Pitch Creative Strategy Like a Pro

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Most agencies lose clients with messy pitches screenshots, outdated docs, and juggling multiple tools.

A winning pitch is simple: show live data, prove what works, and keep everything clear.

That’s exactly what Foreplay lets you do.

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1. Start With a Strong Hook

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Set the tone:

“We’re going to look at the ad strategies behind the fastest-growing brands and apply those insights to yours.”

With Foreplay, you can instantly explore any competitor or market leader.

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2. Pull Up Their Competitor Live

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Ask who they want to analyze.

In one click, Foreplay shows:

• Every active ad

• Creative mix (video, image, carousel)

• Landing pages

• Top hooks from transcripts

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No switching tabs. No delays.

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3. Show Only Proven Winning Ads

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Use Foreplay filters to highlight:

• Longest-running ads (validated winners)

• Currently active ads (working right now)

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These become ready-made swipe files for your team.

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4. Add Strategic Depth With AI

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Foreplay’s AI reveals:

• Emotional angles

• Target audience

• All ads competing for that same audience

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This instantly positions you as a strategist not just someone showing ads.

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5. Reveal Competitor Testing Patterns

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Foreplay shows how many ads a brand launched today, which ones failed, and which one survived.

“They launched 13 ads only 1 is still live. That’s the concept that works.”

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6. Break Down Winning Landing Pages

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See exactly which landing pages competitors use most and preview them instantly.

You’re now showing the entire conversion path not just creative.

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Why Clients Love This

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With Foreplay, your pitch becomes:

• Fast

• Clear

• Data-backed

• Confident

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You’re no longer guessing you’re showing proof.

That’s how you win trust, win clarity, and win the client.

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