FAQ's

How much does this tool cost?

The Inspiration Library is a 100% free ad spy tool. Beyond the inspiration section, we also have a Swipe File tool and AI Brief tool that are paid subscriptions starting at $49/month.

How does the Inspiration Library fit into my workflow?

The inspiration library fits directly into the research phase of your creative workflow. Beyond that, the entire Foreplay ecosystem acts as an all-in-one tool to manage your creative strategy and ad creative workflow.

How do I find the best facebook ads?

The best way to find the best facebook ads using our platform is to create a keyword search for your product or service and then sort by longest-running.

Do you have a brand monitoring program?

Not directly within the Inspiration Library, however, we do have a feature called Spyder which allows you to automatically track competitors ads.

Can I see my competitor's ads?

Absolutely! Simply toggle to the "Brands" tab and search for your competitor. You will be able to see any historical or current ads that have been saved by Foreplay users.

How do I become a Foreplay Expert?

Becoming a Foreplay expert is easy, fill out the form linked below. Currently, we are accepting creative strategists, media buyers, agencies, and affiliate marketers. Become a Expert

Why is this the best ad spy tool?

Traditional ads spy tools work using bots and bulk scrapers to build their database. The Foreplay Inspiration library is the largest community-curated ad library in the world, meaning every ad is saved by a human on our platform.

How often is the example ad library updated?

The foreplay ad inspiration library is updated in real-time. Whenever someone on the platform saves an ad, it will be displayed in the Inspiration library immediately.

How do I know if a Facebook ad is a winning campaign?

The time ad is running can be a leading indicator of how successful that particular campaign is performing. If an ad has been running for six months, then you can assume it is performing within that brand's success metrics.

Can I download ads?
How do ads get into the foreplay platform?

Ads added to the Foreplay inspiration library are those saved from other users on the platform using the Swipe File tool.

What platforms are included in this ad spy?
  • Facebook Ad Inspiration
  • Instagram Ad Inspiration
  • TikTok Ad Inspiration
  • TikTok Organic Content Inspiration
  • LinkedIn Ads Inspiration
Does this ad spy tool show every ad online?

No, the Forpelay inspiration library does not display every ad online - it only displays winning ads that have been saved by our users.

What inputs can I control when using the AI script writer?

The AI script writing tool works on a complex prompt in the background. As an end user, you can influence prompting the product name, company name, target audience and language.

Where does this tool fit into the design process?

Depending on the side of your marketing team, a creative brief will often be written by a media buyer, creative strategist or account manager. Once the messaging and creative strategy has been outlined in the creative brief, it is sent off to the designer, video editor or UGC creator to produce the final product.

Where can I find creative brief examples?

If you are looking to see how top creative strategists use Foreplay to generate creative briefs we have put together this list of creative brief examples.

What are the most important things I should include in my creative brief?

Brand Guidelines & Details, Company's background, Target Audience, Project Goals, Ad Script, Storyboard, Visual References, Due Date, Campaign goals

How can an advertising agency use the AI Brief Builder?

Managing creative client briefs can become a massive time suck. We usually see a project manager or account manager sharing the brief with clients before going to production to ensure alignment before creative work begins. Having organized review stages also helps manage expectations among your clients.

What makes an effective creative brief?

At its core, a good creative brief should be a central source for your creative director, creative strategist, media buyer, and creative team to get on the same page. This means including all the key information, assets, and direction into a living document that clearly outlines the desired outcome.

Can I share boards with Freelancers?

Sharing ad creative boards created in Foreplay is very simple. You can share boards or ads with anyone through public share links, even if they don't have their own Foreplay account.

Why do Facebook Ad Library Links Expire?

If you have tried sharing an ad from the Facebook ad library using the link found in the top right corner, then you have likely encountered an issue where the ad disappears after sending it to someone. This happens when the brand that is running the ad stops the ad campaign or makes a change to the ad ID.

Can I save ads from Instagram?

Instagram ads are a part of the Meta (Facebook) ecosystem. All Instagram ads can be seen and saved in the Facebook Ad Library.

How do I use Facebook Ad Library?

The Facebook Ad Library is a tool that can be used in many ways for tasks ranging spying on your competitor's ads to political transparency research. If you are looking to get the most of the FB Ad Library, I recommend reading our 2022 Facebook Ad Library Guide.

How to make an ad Swipe File?

Building an ad swipe file is incredibly important to an efficient, creative process. Using tools like Facebook Ad Library and TikTok top ads are a great place to start your discovery process. From there, using a Swipe File Tool from Foreplay is the best way to create and manage your Swipe File.

Where do I find good ad inspiration?

Finding effective ads to use as inspiration can be a painstaking task. That's why we created the Inspiration Library, which is the most extensive collection of curated Facebook, TikTok and LinkedIn Ads in the world.

What is a Swipe File?

A Swipe File is a collection of marketing and copywriting examples. For more information on Swipe Files, check out this guide.

What types of content can I save to Foreplay?

You can save all ad types from Facebook, TikTok and LinkedIn. This includes videos, images, DCO ads and carousels. Foreplay also supports all ad aspect ratios, including vertical, horizontal, and square.

How do I save LinkedIn Ads
  • Step 1: Download the Foreplay Chrome Extension
  • Step 2: Add it to your browser toolbar
  • Step 3: Click the "Save to Foreplay" button added bellow the LinkedIn Ad.
  • Check out the full guide on downloading ads from a LinkedIn brand page.

How do I save ads from Facebook Ad Library?
  • Step 1: Download the Foreplay Chrome Extension
  • Step 2: Add it to your browser toolbar
  • Step 3: Click the "Save to Foreplay" button added on to the Facebook Ad Library page.
  • Check out the full guide on downloading ads from the Facebook ad library.
What is Creative Strategy?

In the world of digital marketing a Creative Strategist is a role that combines art and science. They are dynamic hybrid individuals that link the media buying and planning team with the creative department.

Are there any usage limitations?

There are no usage limitations on any of our plans. You can save unlimited ads from Facebook Ad Library, TikTok Creative Center and more.

Do you offer annual discounts?

Yes! Please reach out to customer support for annual pricing.

How long is your cookie window?

If you send someone to our site, they will be tracked for 60 days. If they signup anytime within the 60 day window, you will unlock your 20% commission.

As an agency owner, can I use my affiliate link with my clients?

Absolutely! Feel free to use your affiliate link with anyone from clients, friends, online communities and more.

How do I get paid my commission?

We use Rewardful to manage our affiliate program. Once you sign-up you will be asked to link your PayPal account. Once that is complete you will be paid out at the end of each month.

Can I save ads from Instagram?

Instagram ads are a part of the Meta (Facebook) ecosystem. All Instagram ads can be seen and saved in the Facebook Ad Library.

Will the ads I save stay forever?

Yes! Ads saved stay inside your foreplay account forever, even if they get taken down. We even track if the ad is still running and how long it has been active on the company's ad library page.

What is Facebook Ad Library?

The Meta Ad Library (Previously known as Facebook Ad Library) is a place where you can search and view ads across all Meta/Facebook Products including Facebook, Instagram and Messenger. You can access the Facebook Ad Library using this link.

facebook.com/ads/library

What is TikTok Creative Center?

The TikTok Creative Center (also known as TikTok Ad Library) is a place for you to discover what is trending on TikTok. This ranges from popular sounds and Top Ads. The TikTok Creative Center is a very valuable place for TikTok ad inspiration.

How do I use the Facebook Ad Library?

The Facebook Ad Library is a tool that can be used in many ways for tasks ranging spying on your competitors ads to political transparency research. If you are looking to get the most of the FB Ad Library I recommend reading our 2022 Facebook Ad Library Guide.