A decade in Silicon Valley, lead host acquisition at Airbnb & demand acquisition at Upwork. Founder of Ads by Alvin - a growth marketing consultancy. Specializes in tech, DTC, B2C. $200m of ad spend converted into results. As a researcher, I dive deeply into customer personas and unearth their pains, wants, and hesitations. As a creative, I build messaging frameworks and create ads that convert. As a channel operator, I build campaigns that make money and scale. As a writer, I share my learnings on all this and more! If you want to chat marketing - let's connect!
