Brandon Blum

Hey! I'm Brandon. I'm the Founder and Managing Partner at New Edition, a fractional content team helping 7 and 8-figure eCommerce brands create content for their paid and organic marketing channels. With seven years of digital marketing experience at companies like The Atlantic Magazine, Meredith Corporation, and Axios, I've seen what works—and what doesn't—when it comes to content that converts. In 2021, I co-launched For Others, social impact apparel brand that sold over $500,000 in products, donated over 100,000 meals to food banks across the US, and supported over 100 elementary schools. My current venture, New Edition, serves as an extension of your in-house team, handling content deliverables and execution across video, social media, podcasts, and UGC—whatever moves the needle. We've worked with up and coming brands like Symbiome, Alice Mushrooms, and Nelle Atelier. When I'm not servicing clients, I'm likely growing and building Founders Basketball— NYC's premier networking pickup basketball game that brings together founders and investors looking to connect over business and buckets.