How to Hack Influencer's As a Sustainable Growth Channel

Webinar Replay
May 7, 2024
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Micah Whitehead

Co-Founder & CMO @ ZeroTo1

Micah is the co-founder and CMO at ZeroTo1— The performance creative agency behind some of the most iconic brands’ (like Instacart, Lowe's, and Huel) influencer marketing and UGC.

What you'll learn

The customer journey is also evolving, and the old method of using influencers as a tactic has been replaced with using them as an infinitely scalable channel. In this Fireside chat, Micah will be breaking down the 4 core pillars of building an influencer flywheel.

Key Takeaways:

  • The best way to seed products to influencers
  • Sourcing the right creators for each brand
  • Building an ever-growing creator community
  • Measuring Performance Influencer campaigns
  • Analyzing and iterating on UGC ad creatives
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About the Event

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avarar

Micah Whitehead

Co-Founder & CMO @ ZeroTo1

Micah is the co-founder and CMO at ZeroTo1— The performance creative agency behind some of the most iconic brands’ (like Instacart, Lowe's, and Huel) influencer marketing and UGC.

What you'll learn

The customer journey is also evolving, and the old method of using influencers as a tactic has been replaced with using them as an infinitely scalable channel. In this Fireside chat, Micah will be breaking down the 4 core pillars of building an influencer flywheel.

Key Takeaways:

  • The best way to seed products to influencers
  • Sourcing the right creators for each brand
  • Building an ever-growing creator community
  • Measuring Performance Influencer campaigns
  • Analyzing and iterating on UGC ad creatives

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Apply to be a Speaker

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