Black Friday Landing Page Audit
Matthew Attalah
October 16, 2025
What you'll learn
Learn how to turn more clicks into customers by aligning your ads and landing pages for maximum conversion. In this session, we’ll cover the fundamentals of ad-to-landing page congruence for Black Friday Cyber Monday. Learn how Matthew Attalah diagnoses friction points, and practical tactics to improve CVR through better message match, design continuity, and user intent alignment.
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