Sarah fell in love with psychology at 20 years old, diving into 250+ books and studies and dedicating 5,475+ hours to understanding how and why people buy.

Now, Sarah helps e-commerce brands like Obvi, True Classic Tees, and Fabletics apply psychology to optimize their ad creative strategy.In this masterclass, Sarah returns to the basics and shares proven strategies for creating ads that captivate, engage, and convert—turning science into scalable success.

Here to help you stay on top of trends, crush creative strategy, and ride the AI waves like a pro.

Think of Foreplay University as your backstage pass to marketing’s coolest ideas, straight from the sharpest minds in the game.

The best part? It’s 100% free.