In a digital age where consumer attention is gold, and we are all sprinting to the end of the rainbow - media buyers and creative strategists are constantly looking for innovative strategies to captivate audiences.
The world is stacked full of AI news rigtht now, thousands of new tools and this wave has been the catalyst to the fastest growing startup in history, Open AI. If you’re like the majority of the population you still might now know how it tangibly fit’s into your professional workflow more then helping write emails or ask some burning questions. What if I told you that you could use AI to hyper-scale your Facebook advertising creative? And no, we aren’t generating a bunch of low-quality images - what if we could use Midjourney to create thousands of on-brand images at scale?
Building systems and tools around your creative strategy workflow is the only way to ensure that your paid marketing efforts can compound. On a recent webinar with Evan Lee from Motion he breaks down how to get clarity in a world with multiple distributed platforms, building synergy both technically and amongst your team. In this post we are going to break down the key insights and learnings from his presentation. So buckle up as we dive into how to stack some serious firepower behind your creative strategy workflow.
Dara Denney, a maestro of marketing and a sage of strategy, recently demystified this concept in an her Fireside chat. This blog post isn't just a recap; it's your golden ticket to understanding and mastering the art of creating Facebook ads that don't just exist but thrive and conquer. Buckle up and let's go deep into the heart of Facebook ad creative, and how you can produce your own "Unicorn Ads".
Join us as we delve into the fascinating world of consumer psychology through the lens of direct response advertising with Sarah, a renowned consumer behavior analyst and founder of HG Performance Creative. In her recent webinar, Sarah shared her expertise on leveraging psychological principles to enhance advertising effectiveness. Here's a breakdown of how you can use a psychology lens as a creative strategist.
Picture this: a world where Facebook ads don't just scroll past unnoticed, but actually make you stop, look, and listen. That's the kind of magic Mirella Crespi, the maestro behind Creative Milkshake, whipped up in a recent webinar. With a sprinkle of humor and a dash of insight, she took us on a delightful journey through the art of Facebook Ad Creative. Let's dive into the key takeaways and actionable steps you can take to outperform your current ad creative.
