Porter Media

Porter Media is an innovative eCommerce growth agency headquartered in Ottawa, Canada. Founded by Allan Porter, this agency is dedicated to scaling Direct-to-Consumer (DTC) brands profitably from seven to nine figures. With a focus on paid acquisition and retention marketing, the firm has distinguished itself through a commitment to maximizing clients' marketing budgets while driving substantial growth. Porter Media's philosophy centers on profitability over mere revenue, ensuring that their strategies produce genuine returns on investment. The agency's methods are data-driven, leveraging a multi-layered attribution approach that integrates top-tier platforms for comprehensive insights.

Specializing in crafting direct response campaigns, Porter Media stands out by ensuring every dollar spent contributes to a brand's bottom line. Their proficiency in email and SMS marketing strategies further enhances customer lifetime value, while influencer marketing initiatives transform authentic brand experiences into compelling narratives. The agency's skilled team excels in targeting potential buyers on platforms like Facebook and Google, turning interest into conversions swiftly and effectively. Porter Media's meticulous attention to user experience is exemplified in their approach to landing pages, optimizing these crucial touchpoints to increase conversion rates.

Porter Media distinguishes itself through a unique blend of strategic insight and creative execution, aiming to enhance measurable profitability for DTC brands. Their use of advanced keyword research, combined with precise ad campaign targeting, positions them as experts in driving first-order profitability. They are also recognized for their exceptional influencer marketing strategies, utilizing customer-generated content to create genuine engagement and build brand affinity. The agency's technological prowess is evident in their use of platforms like Triple Whale for granular performance measurement, enabling them to fine-tune campaigns for optimal result delivery.

Porter Media offers a comprehensive suite of services focused on accelerating eCommerce growth for DTC brands. Their core services include expertly crafted Google Ads and Facebook Meta Ads campaigns, which are tailored to drive highly targeted traffic and convert interested visitors into loyal customers. Beyond paid ads, the agency excels in developing strategic landing pages that enhance user experience and output conversion rates, crucial for the advancement from page visits to profitable customer relationships.

Email and SMS marketing are central to Porter Media's retention strategy, employing personalized communication to nurture prospects through their purchasing journey. Through segmentation and targeted content, they build lasting relationships that increase customer lifetime value. Additionally, their influencer marketing initiatives leverage authentic narratives from video creators and high-life-time-value customers, fostering an engaging and authentic brand presence across multiple platforms.