Porter Media

Porter Media is a forward-thinking eCommerce growth agency based in Ottawa, Canada, dedicated to driving profitable growth for direct-to-consumer brands through strategic paid acquisition and retention marketing. Founded by Allan Porter, the agency has carved out a niche in helping brands scale from seven to nine figures, with expertise in crafting data-driven campaigns that deliver measurable impact. Their mission is to optimize and accelerate eCommerce strategies tailored to drive real results, focusing beyond mere revenue to ensure sustainable profitability.

Porter Media's approach is rooted in thorough market analysis and strategic planning, leveraging cutting-edge tools and technologies to provide clients with targeted, effective advertising solutions. The agency's robust methodologies encompass paid social and search initiatives, email and SMS marketing, and influencer collaborations. They position themselves as a true partner for growth, noted for their analytic rigor and creative acumen, earning endorsements from industry leaders and satisfied clients alike.

Porter Media sets itself apart with its deep expertise in scaling direct-to-consumer brands profitably from seven to nine figures. Their approach combines direct response advertising with sophisticated retention strategies, characterized by a data-centric philosophy that emphasizes first-order profitability and long-term relationship building. Through the use of advanced attribution models and top-tier analytic platforms like Triple Whale and Northbeam, they equip clients with comprehensive insights to refine and optimize their marketing strategies continuously.

Porter Media specializes in a range of core services designed to drive eCommerce growth. Their expertise in paid advertising includes crafting high-impact Meta (Facebook) and Google Ads campaigns tailored to convert interest into actionable sales. Their services extend to personalized email and SMS marketing, where they nurture leads through strategically segmented content designed to boost customer lifetime value. Additionally, Porter Media’s influencer marketing strategies focus on leveraging authentic, user-generated content to enhance brand connection and visibility. Complementing these offerings, their landing page optimization efforts ensure that every touchpoint maximizes conversion potentials, turning clicks into committed consumers. With a strong portfolio of successful partnerships, Porter Media continues to deliver innovative solutions that align with and amplify client brand goals.

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