Unverified Ad Awards Terms of Service


  1. Welcome to the Unverified Ad Awards (the "Contest") organized by Foreplay (the "Organizer")
  2. Participation in the Contest is subject to these Terms and Conditions (the "Terms"). The Terms constitute a legally binding agreement between the participant (hereinafter: "You") and the Organizer.
  3. Participation Requirements:
    1. Visiting the contest page to register and download your Starter Kit from the link provided.
    2. Create your video or image ad spotlighting one of our participating Brand’s products.
      1. If video your ad must be between 5 seconds (minimum) and 60 seconds (maximum) in length.
      2. Your ad can be in any size format, think directionally Instagram / TikTok as your social channel.
  4. Usage of Visual and Audio Media:
    1. You may only use original footage, animations, CGI, or other visual media that you have created yourself, that is sourced from the asset libraries provided in the Starter Kit.
    2. You may also use assets that are royalty-free or stock material obtained from reputable sources, provided these are cleared for commercial use and do not infringe on any copyrights. Additionally, assets considered public domain under applicable laws may also be used.
  5. Entry:
    1. By registering for the Contest and/or submitting an Ad Video, you accept these Terms and agree to be bound by them.
  6. Eligibility:
    1. As of the submission deadline on July 15, you must be 18 years of age or older.
    2. Participation is open worldwide, but you must ensure no legal restrictions prevent your involvement.
  7. Schedule:
    1. Contest Start Date: July 15 15 2024
    2. Deadline for Submissions: August 15 2024 at 11:59PM EST
    3. The Organizer may change any of the dates specified herein upon its sole discretion.
    4. Videos submitted after the deadline will not be eligible for prizes.
    5. The Organizer is not liable if a video fails to reach them for any reason.
    6. The Organizer alone will decide if a video is eligible for the Contest. This decision is final. The Organizer may also, at its discretion, disqualify any video deemed to potentially defame or infringe upon the rights of any person or entity, misappropriate another’s property, or promote inappropriate objectives, such as violence or exploitation.
  8. Winner Selection:
    1. A panel of judges selected by Foreplay will select winners based on creativity, resourcefulness, strategy, and overall impact of the Ad Video.
    2. The judges' decisions are final and binding in all matters relating to this Contest.
  9. Awards and Prizes:
    1. Winners will receive various prizes:
      1. All Around Best Ad - $10,000 USD
      2. Best UGC (User Generated Content) Video - $1,000 USD
      3. Best Hook- $1,000 USD
      4. Best Single Image Ad - $1,000 USD
      5. Best AI Ad - $1,000 USD
      6. Best Behind the Scenes - $2,500
    2. Prizes are non-transferable and are provided "as is" with no warranty or guarantee.
  10. Warranties and Obligations
    1. By submitting a video to the Contest or uploading it to social media platforms such as Instagram Reels or TikTok for participation, you transfer all copyrights and associated rights globally and in perpetuity to the Organizer. If the video cannot be fully assigned to the Organizer, you grant an exclusive, worldwide, fully paid-up, royalty-free license to use, reproduce, distribute, display, prepare derivative works of, and otherwise exploit the video.
    2. You irrevocably waive any moral rights or similar rights of authorship and integrity against the Organizer and its affiliates, including broadcasters, publishers, and licensees.
    3. If your video features or promotes any brand, you must secure and provide written permissions from the brand owner for the use of the brand within your video.
    4. You affirm that your participation and obligations under these Terms do not breach any other agreement you are part of, and that you have all necessary rights and ownerships to comply with these Terms without any third-party involvement. You assure that your video does not defame any entity or violate any rights, including intellectual property, privacy, or publicity rights.
    5. You waive any claims against the Organizer related to the use of your video or the conduct of the contest.
    6. You agree to indemnify and hold harmless the Organizer and its affiliates from any claims, damages, or expenses arising from any breach of your representations under these Terms or from your participation in the Contest.
    7. The Organizer may use your name, image, and video for promotional purposes at its discretion. Your contact information may be disclosed as required by law.
    8. You acknowledge that you will not receive compensation for your participation in the Contest or for any rights assigned to the Organizer.
    9. This Agreement is governed by the laws of Ontario, Canada. Any disputes will be subject to the exclusive jurisdiction of the courts located in Toronto, Canada.
    10. Any notices or communications sent to you via the email address you provide will be deemed delivered within 24 hours of sending.
  11. General Conditions:
    1. Foreplay reserves the right to cancel, suspend, or modify the Contest if fraud, technical failures, or any other factor beyond Foreplay’s reasonable control impairs the integrity of the Contest, as determined by Foreplay in its sole discretion.
    2. This Contest is governed by the laws of Ontario, Canada, and any disputes arising out of or related to the Contest shall be subject to the exclusive jurisdiction of the courts of Ontario, Canada.
  12. Acceptance:
    1. By entering this Contest, you agree to be bound by these Terms, certify that you are eligible to enter, and acknowledge that failure to meet these conditions results in disqualification.