ENO is one of the world's most recognized names in Hammocks. Driven by a desire to have a D2C presence in Canada, we were tasked with developing the strategy, design, and maintenance of their Canadian storefront.
Pulling many design cues from their corporate guidelines, we developed a playful and robust design that allows users to shop their newest designs while reducing friction for returning customers to buy new accessories and replacement parts.
With seamless integration with their 3PL, everything from order fulfillment to inventory tracking is 100% automated allowing them to serve wholesale customers. As demand grows, ENO plans to grow its D2C scale and capabilities.
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