Drew Brees' Fantasy Hotline

Our Role

Creative Direction
Production
Animation & Motion Graphics

i. the Task

OwnersBox is a Fantasy Sports startup that is introducing a new weekly fantasy sports concept. After partnering with their NFL Quarterback Spokesperson Drew Bree's, it was clear they needed a campaign to launch the partnership while using Drew's likeness to introduce the new fantasy concept.

ii. Our Approach

Working with the OwnersBox team, we came up with a concept that not only was digital-first in nature, yet would be 100% compliant with the COVID-19 -restrictions at the time. The Drew Brees Fantasy Hotline was an 11 part series of short commercials, each with a new caller demographic and weekly theme (Christmas, NFL Buy Week etc.)

iii. things we made

After production wrapped, we turned the limited 4-hour shoot into over 30 different video ad creatives ready to be deployed across all screen sizes and devices.

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OwnersBox
Sponsored
http://ownersbox.com
Try WFS Today!
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OwnersBox
Sponsored
http://ownersbox.com
Try WFS Today!
Download
OwnersBox
Sponsored
http://ownersbox.com
Try WFS Today!
Download

iv. After the Foreplay

The Ad Creatives ran on Facebook, Instagram and YouTube over an 11-week period resulting in both brand awareness and user growth for their product. Beyond the initial launch, some of the non-time-sensitive creatives are still running and the diverse "caller profiles" enables the ads to connect with multiple demographics.

Need some foreplay?

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