Working with the OwnersBox team, we came up with a concept that not only was digital-first in nature, yet would be 100% compliant with the COVID-19 -restrictions at the time. The Drew Brees Fantasy Hotline was an 11 part series of short commercials, each with a new caller demographic and weekly theme (Christmas, NFL Buy Week etc.)
After production wrapped, we turned the limited 4-hour shoot into over 30 different video ad creatives ready to be deployed across all screen sizes and devices.
The Ad Creatives ran on Facebook, Instagram and YouTube over an 11-week period resulting in both brand awareness and user growth for their product. Beyond the initial launch, some of the non-time-sensitive creatives are still running and the diverse "caller profiles" enables the ads to connect with multiple demographics.
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