The role of a Creative Director is ever evolving with vastly different key roles, responsibilities and salary guides. In this article we will break down the high level role of a creative director in digital marketing teams while giving you a step-by-step guide to hiring and compensating them so you can level up your companies creative work.
Advertisers have always built emotional connections with customers through colour. From Christmas CocaCola to Autumn's Pumpkin Spice Starbucks, we break down the strategy behind these fan favourite campaigns.
