Lens
Creative Analytics without the ad spend tax.
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The Complete Winning Ad Workflow

Everything you need to predictably make ads that convert  — from the first spark of inspiration to the final performance report.
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Powering +10,000 Social Ad Teams & Agencies

Your new winning ads weapon

Stop launching ads that don't work. Trade guesswork for the creative process used by the world’s fastest growing brands and marketing agencies.

Before ...
Group chats, expired links and fragmented reports.
After Foreplay
End-to-end feedback loop for winning ad creative.
ad creative workflow visualization
Research & Inspiration

Spark creative genius and crush competitors.

Organized research is your shortcut to success. Reverse engineer ads that are already crushing and identify trends.

Swipe File

Save ads from anywhere, forever

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Save & Organize
Automate Transcription
Easily Share & Collaborate
ui of saving ads from ad library and mobile ads
free facebook ad transcription
ad inspiration board
Spyder

Automatically track competitors

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24/7 Ad Library Scraper
Analyze Creative Tests
Identify Top Hooks
ad creative spy
competitor facebook ad analysis
ad spy top hooks
Discovery

The smartest ad search engine

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Smart Search
AI Creative Analysis
Advanced Filters
ad inspiration search
advertising emotional analysis
ad inspiration filters
Free Chrome Extension

Save ads from Meta, TikTok & LinkedIn Ad Libraries.

30,000 Users
4.8/5 Stars
Install Free
Creative Analytics & Production

Identify winning patterns and replicate success.

Turn insights into action. Uncover what’s working across your ads and translate those learnings into crystal-clear creative direction.

Lens

Know what’s working and why

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Creative Test Analysis
Build & Share Reports
Compare Winning Themes
creative analytics software
shared advertising report
ad creative comparison report
Briefs

Go from concept to launched, faster

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Storyboard & Script
Brand Profiles
Modular Brief Builder
ad storyboard tool
ad brief
ad brief mockup
Collaboration

Bringing performance & creative teams together.

Magic happens when strategy, creative, and data speak the same language. Foreplay bridges the gap between media buyers, creatives, and agencies.

“Foreplay is a key piece of how we find, save, review, and communicate around performance creative assets. It’s really reduced a lot of friction in the process and has allowed us to review and save 10x more content than we would have otherwise.”
Connor MacDonald
CMO @ Ridge Wallet
"My team uses it daily. Creative communication between performance teams, clients and strategists has always been a massive bottleneck. Foreplay added structure & efficiency that simply let's everyone do their best work while cutting down needless back and forth."
Nick Shackelford
Founder @ Structured & Konstant Kreative
"We use Foreplay literally every day at our agency. It started as a simple way to collect ad inspiration but it has turned into such a crucial part of our workflow internally, but more importantly for client communication"
Savannah Sanchez
Founder @ The Social Savannah
"We operate in a highly competitive market, and every time I use Spyder, it feels like an unfair advantage. We have been using it since beta, and easily 90% of our winning ads come from Spyder insights."
Stephen Hakami
Founder @ Wiza
"This is the #1 tool in my facebook ads toolkit. I use it daily for creative strategy research, compiling content ideas for clients, and even personal content development. If you’re trying to make better ad creative, Foreplay is not just “a nice to have”. It’s a must."
Dara Denney
Director of Performance Creative
Once we found Foreplay it became our agencies one-stop shop for everything creative research and creative analysis. Lens specifically has catapulted our creative testing for the better.
Christina Bell
Growth Lead @ Webtopia
"Everyone who works in creative strategy knows 90% of your success ends in a brief with references. Every week I schedule time to build out moodboards for our projects. I do most of this work in Foreplay since I can save content from anywhere including my mobile phone."
Oren John
Creative Director
SHARING & PRESENTING

Beautifully present wins and opportunities

Impress your clients or wow your co-workers. Foreplay makes it seamless to share inspiration, performance reports and briefs with anyone, anywhere.

Inspiration & Moodboards
Performance Reports
Briefs & Asset Collection
Curate & collaborate on creative genius
Like Pinterest for ad inspiration, Foreplay lets you create mood boards to communicate internally or show off externally.
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Highlight trends. Back it with proof.
Turn creative data into deck-worthy insights. Share visual reports that break down what’s driving performance — and what’s just taking up space.
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Brief once. Collect everything.
Send one brief to multiple creators and gather all their work in one clean, organized place.

No more chasing links, files, or context across multiple platforms.
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Hands holding a tablet: Inspiration & Moodboardsmarketing team message
Hands holding a tablet: Performance Reportsmarketing team message
Hands holding a tablet: Briefs & Asset Collectionupload assets to brief
Features

Miles beyond the status quo

Goodbye to juggling half-baked tools. Foreplay offers enterprise grade functionality with beginner friendly ease of use.

Expert Swipe Files

expert swipe files
Unlock the private swipe files behind the world's best ad creative specialists.
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Mobile App

foreplay mobile app screenshot
Take your creative workflow on the go and save ads from anywhere.
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API

competitor ad api
Enriched competitor advertising data in an agent agnostic API.
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Ready to ship more winning ads?

Unlock the power of Foreplay with an unrestricted 7-Day free trial.

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