Your ad inspiration

is a mess

Every great ad starts with inspiration from Facebook Ad Library or TikTok Creative Center. Unfortunately, this means broken links, screenshots and endlessly uploading or downloading.

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Swipe Builder

Become a Creative Strategy Savant

With 3 Steps

1. Save Ad Inspiration

Capture genius with a single click

Save ads FOREVER from Facebook Ad Library, TikTok Creative Centre and more using the Foreplay Chrome Extension.

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No Expired Links

Foreplay saves your ad forever.

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Save ALL Ad Types

Save video, image, carousel or DCO

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Save Rich Data

Copy, CTA and LP Screenshot

2. Organize & Tag

Avoid getting lost in the void

Create #boards to organize by client or campaign. Take organization to the next level with custom tags and automated industry filters.

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Custom Tags

Add style tags like UGC, Competitor, Review etc.

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Filter by Industry

Foreplay auto-filters by industry and niche.

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Filter by Format

Narrow your search by Photo, Video or Carousel.

3. Share & Collaborate

Inspire your team, wow your clients

Share boards with your internal team, external freelancers or display your work to the world. (even if they don’t have an account)

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Public Share Links

Share a link with anyone, anywhere.

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Collaborate with your team or clients.

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Notion Embeds

Embed a board in a Notion page.

Download Extension

Save Ads with 1 Click directly from Facebook Ad Library, TikTok Creative Center & more.

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Easily plugin

to your process

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Embed #boards into your Notion pages
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Automatically notify your team of new ad inspo

New Features

Much more

than a Swipe File

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Ad Discovery


Like 1,000s of creative strategists for a few bucks.

1,000s of rockstar creative strategists save ads to Foreplay every day. Access their creative eye and harness their brilliance through our community curated discovery library.

Ads Saved by Users
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Ad Briefs

Coming Soon

Build 2x better ad briefs in 20% of the time

Transition your Facebook Ad Library inspiration into action with the Ad Brief Generator. Fill out a simple form and let us format your winning ad brief.


Brands & Agencies


“At Dsrupt we love using Foreplay for both internal strategy and client pitching. The shared client boards make us look super organized and they take literally 30 seconds to build. The Chrome Extension is a great way to incentivize everyone on the team to always be saving. Tremendous value for the money”
Maddie St. Amand
Co-Founder Dsrupt Media Marketing
"Foreplay is the go to tool used when the team at Homestead needs to find and organize inspiration for new ads. I had some doubts about adding another tool but the chrome extension makes using it effortless. It saves our media buyers and creative team tons of time and our clients love it too."
Zach Stuck
Founder @ Homestead Studio
"My team at Strikepoint Media loves Foreplay! It's an awesome tool that helps us keep all the inspirational content we find organized on a daily basis. We've set up boards for different clients and to help us conceptualize new ads of our own. Foreplay has been integrated into our daily workflow and has become a crucial part of our brainstorming process! The Chrome extension is especially helpful to save TikTok videos directly to our Foreplay boards."
Chris Hilton
Ad Creative Strategist @ Strikepoint Media
"Our old, slow process of saving ad inspiration included going to the Facebooks Ads Library, downloading, uploading to Google Drive, adjusting the share settings, and finally, sharing it with our creative team. Now we can simply save them to Foreplay with one click. Using the boards feature to organize by client has been a game changer and the hours saved is absurd."
Ben Kochavy
Founder @ ColdBru Digital
"Used to save ads on my personal Instagram, but they always disappeared, it was really hard to organize, and I couldn't share it with my content team. Adison lets me easily save ads into different boards so I can share with my team, they never disappear, and I'm now using it for TikTok too which is huge."
Andrew Case
Founder @ NoonBrew
"Foreplay has been a game-changer for my creative studio. I am constantly looking to get inspiration for ads we make for clients but before Foreplay, it was difficult to collect ads from Facebook Ad Library. Now with a click of a button, I can easily save ads and TikToks to show clients and create ads for them. Our output went up because we saved time on finding ads, and the quality of our work grew because we were able to easily access inspiration and plan better for the content. Foreplay is a must for any creative studio!"
Matthew Gattozzi
Found @ Goodo Studios
"We have used Foreplay to help give our designers direct insight into the angles, hooks, and style of creative placement we want. Way less screenshots, revisions and time!"
Allan Porter
Founder / CEO @ Porter Media
"We love using Foreplay to share ads with the team, with our clients, and with creators. There's really no other solution as simple or as organized as Foreplay and we are really looking to scale our usage of it in 2022."
Tim Keen
Founder / CEO @
7 Day Free Trial

Get your creative strategy stack

Improve your creative workflow. Save ads, build briefs and produce high converting ads at scale without compromising quality.

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Popular Questions

What is Creative Strategy?

In the world of digital marketing a Creative Strategist is a role that combines art and science. They are dynamic hybrid individuals that link the media buying and planning team with the creative department.

Can I save ads from Instagram?

Instagram ads are a part of the Meta (Facebook) ecosystem. All Instagram ads can be seen and saved in the Facebook Ad Library.

Will the ads I save stay forever?

Yes! Ads saved stay inside your foreplay account forever, even if they get taken down. We even track if the ad is still running and how long it has been active on the company's ad library page.

What is TikTok Creative Center?

The TikTok Creative Center (also known as TikTok Ad Library) is a place for you to discover what is trending on TikTok. This ranges from popular sounds and Top Ads. The TikTok Creative Center is a very valuable place for TikTok ad inspiration.

What is Facebook Ad Library?

The Meta Ad Library (Previously known as Facebook Ad Library) is a place where you can search and view ads across all Meta/Facebook Products including Facebook, Instagram and Messenger. You can access the Facebook Ad Library using this link.

How do I use the Facebook Ad Library?

The Facebook Ad Library is a tool that can be used in many ways for tasks ranging spying on your competitors ads to political transparency research. If you are looking to get the most of the FB Ad Library I recommend reading our 2022 Facebook Ad Library Guide.