Nomadic Fabrics is a brand co-owned and operated by Foreplay. Starting from zero, everything from store development, digital advertising, email marketing and customer service was handled in-house.
Home decor being traditionally broad, We took a very niche approach focusing on bohemian-inspired pieces that stories could be crafted from. This niche approach allowed us to scale the Instagram account and other communication channels such as Pinterest rapidly.
Over a 24 month period we created and scaled everything for Nomadic Fabrics end-to-end including Shopify Store, Email Marketing, Facebook Ads, Pinterest Ads and more.
Nomadic Fabrics is now focused on exclusively selling wall art and is a prime acquisition opportunity for traditional home decor brands looking to break into eCommerce.
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