With a desire to truly connect with the customer - we developed the Subway Cookie Quiz which matched an iconic Subway cookie to your personality and flavour preferences. The quiz touched on everything from the user's classic Subway order, to holiday and movie preferences.
SubwayCookieDay.ca received thousands of impressions and quiz entries on National Cookie Day. It also became part of an influencer campaign that resulted in a surprise-and-delight where participating influencers received their personality-matching cookie at their doorstep.
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