OwnersBox is a Fantasy Sports startup that is introducing a new weekly fantasy sports concept. We were tasked with developing a commercial launch campaign along with a multi-channel go-to-market strategy for their new game.
Weekly Fantasy Sports improves on traditional fantasy in three specific ways. With that, we wrote and produced three different commercials that introduce the problems of traditional fantasy in a comedic way, supported by a blunt and clear call-to-action for the new weekly fantasy fanatic.
The 3 commercial campaigns were versioned for multi-platform distribution and were supported by additional direct response Ad Creatives.
This three-part campaign acted as the coming-out party for OwnersBox allowing them to introduce their new fantasy concept. The commercial spots and direct response creatives continue to be an acquisition asset to OwnersBox across Facebook and YouTube advertising.
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