70,000 Ads and Counting

Foreplay is used by leading creative strategists saving hundreds of ads each day. Get inspired by endlessly scrolling a live feed of new ads.


Creative Research


Save what you like, and share it via boards

Create and share Pinterest-like inspiration boards with your team and clients.

Brand Discovery

Discover new competition spy on in the future

Find new competitors, see all their historic ads and "favourite" their ad library to check-in on them.


Research creative trends across multiple platforms

Discover winning ad ideas from leading brands advertising on Facebook, Instagram and TikTok.


Find anything with dynamic filters

Leverage the data pulled by Foreplay's chrome extension to filter the Library for the inspiration you need.

Ads from Every Industry

Each ad is categorized by Facebook and TikTok page type allowing you to narrow your search to any industry.

Apps & Software
Home / Garden
Food & Drink
+ Many More
7 Day Free Trial

Make a winning brief

Feel the flow of writing a winning ad today. Start your 7-Day free trial of Briefs by Foreplay.

Popular Questions

Can I save ads from Instagram?

Instagram ads are a part of the Meta (Facebook) ecosystem. All Instagram ads can be seen and saved in the Facebook Ad Library.

Will the ads I save stay forever?

Yes! All content saved to Foreplay is saved in your own cloud storage. This means you will have access to the ads even if the ad becomes inactive.

What is Facebook Ad Library?

The Meta Ad Library (Previously known as Facebook Ad Library) is a place where you can search and view ads across all Meta/Facebook Products including Facebook, Instagram and Messenger. You can access the Facebook Ad Library using this link.


What is TikTok Creative Center?

The TikTok Creative Center (also known as TikTok Ad Library) is a place for you to discover what is trending on TikTok. This ranges from popular sounds and Top Ads. The TikTok Creative Center is a very valuable place for TikTok ad inspiration.

How do I use the Facebook Ad Library?

The Facebook Ad Library is a tool that can be used in many ways for tasks ranging spying on your competitors ads to political transparency research. If you are looking to get the most of the FB Ad Library I recommend reading our 2022 Facebook Ad Library Guide.